Most solopreneurs guess their audience’s problems.
Smart solopreneurs validate them.
Believe me, you don’t want to be stuck 40+ years in a job you hate,
Not to mention having to beg your boss to get days off to spend time with your family…
So what is the key to finding an offer that sells?
Does that give you the income you dream of?
And the freedom to do whatever you want?
It’s simpler than you think,
All thanks to the “pre-selling” system.
Because it engages the leads right when they’re most excited
to get the most important details, so you can understand:
Their pain/problem
Their desired outcome
What’s holding them back
What are they willing to invest
Why do they want to work with you now
And that’s where Phase 2 comes in:
2. Problem Validation → Polls, Surveys, Topic Clicks
Before you build an offer, you need proof that people actually want what you're planning to sell.
Beehiiv “pre-selling engine” platform (which you already should have set up) gives you the data most creators never look at.
With it, you can validate four critical things:
#1 Pain Intensity
Are people mildly annoyed…
or are they losing sleep over this problem?
Your offer lives or dies here.
#2 Urgency
Is it a “someday” problem,
or a “fix this NOW” problem?
Urgency = faster conversions.
#3 Willingness to Pay
This is where solopreneurs sabotage themselves.
Your audience will tell you what they’re willing to buy,
If you give them the right options.
#4 Lead Magnet Demand
The strongest signal.
If people don’t want your free solution…
They definitely won’t buy your paid one.
But instead of telling you,
let me show you…
Here’s how I do it:
offer validation survey example
Beehiiv gives you the exact intelligence tools to validate all of this:
→ Polls & Surveys
Instant data from your real audience.
→ Heatmap-Click Segmentation
See what topics your readers care about most.
→ UTM Tracking
See what platform (source) brings the highest-quality leads.
→ Dynamic Content
Serve different content to different readers based on their behavior.
So as you can see for yourself.
This isn’t guessing.
This is audience-driven offer creation backed by DATA.
When you validate the problem before building the solution,
Your offer doesn’t “launch”…
It scales sustainably.
Renald ✈️
PS. Reply this email with your chosen Beehiiv plan + account username, and I’ll send you the “3-Step LeadGen System” document if you’ve applied. So if you haven’t set up your pre-selling engine yet, go get it done asap here!