Why You Stopped Enjoying The Game (The Real You)

If you ask me "what are you?" I'll respond; I’m a "designer solopreneur”.

I ideate, build, execute, launch, hire, and or delegate. I tried many things in the past and most failed while others kinda did work but wasn’t a huge success.

I’m just a creative person who likes enjoying what I do.

Either it’s cars, travel, drink coffee, ride my bike, design stuff. and or chill with my wife.

As I got acquainted with business I started to help people with it. I became a creative designer who did business.

I do if because I love it. I did business for the money. It was fun.

But at some point something shifted. I don't know when exactly. Maybe it was imposter syndrome or fear of being under the spotlight. But the idea of running a business became too much and i lost the drive for it.

My dream of working online making a living of what I love got interrupted by “hustle culture” and posting "a lot every day" to be popular:

The “sell sell sell” attitude.

The posting what is "viral" .

The guidelines for "business success".

etc etc

It's a weird feeling to describe if you haven't been there, but it's worse than working for someone as a regular contractor. It's like looking at your own life and business and realizing that it's just a ghost of what you intended it to be.

I used to be a passionate designer who happened to do business.

I had become a solopreneur who happened to know about marketing.

I went against my own self to chase the money.

I had sold myself to the “hustle culture”. And I did it for cheap.

​And I came to understand this…

Picasso said that his favorite works were those he produced in his early years. Not when he learned all the habits and customers of a "great" painter:

"It took me four years to paint like Raphael, but a lifetime to paint like a child."

I knew something was terribly wrong when, for the first time in 8 years, I sat down in the morning and I didn't have cool ideas.

It used to be I’m always in a flow state of creative solutions and designs.

Then I didn't have it in me anymore.

.​

So I had to remind myself who I am and what I do:

Sometimes I do business. Sometimes I coach. Sometimes I consult. Sometimes I mentor. Sometimes all of those. Sometimes neither. It changes.

But here's what never changes:

I design.

I design for the love of it. For the art. For my personal amusement and enjoyment. I don't feel shackled by tools or software or by "the best person to learn from" anymore.

I do it because this is who I am and I crafted a business around what I love to do. Not what I have to do.

Going from "passionate designer who happens to know about marketing" back to "designer who happens to do business" starts with structure:

You have to structure your marketing in a way that's unique to you.

I was joking with my girlfriend the other day that my marketing is win-win.

If one of my posts gets really good engagement I can say "See? I still got it."

If it doesn't I can say "See? I post what I want, NOT what’s trendy."

​.

I'm free because my business isn't centered around the "best" way to do things.

It's centered around "my" way of doing things.

It's not a business with an art component.

It's an art with a business component.

I stopped being a solopreneur who happens to design,

So that I could once again become a designer who happens to do business.

The option is available to you too.

Everything depends rather you’ll join like minded individuals striving to build someone meaningful for themselves while making money serving others…

Or prefer to stay comfortably where you are and make your boss rich.

Which do you choose?

Renald 😎

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