Stop Selling With Tips, Start Selling With Identity & Vision

Most solopreneurs try to build trust with tips, value posts, and “virality content.”
Almost sounding like their 9to5 boss calling them the “A-player of the team”
But never really fulfilling on it compensation-wise…

But the real conversion power isn’t hype or just glorified information,
It’s in Identity + Vision.

When you deeply connect with your audience, you come to understand
that people don’t buy because they understand your offer.

They buy because they understand you.
Because they see who you are.
What you stand for.
Where you’re going.

That’s why this phase matters so much:

(Where your audience stops seeing you as “a creator” and starts seeing you as their guide.)

To build identity-based trust, you use three strategic touch points:

This isn’t a generic “Hey, thanks for joining.”
It’s your origin, your mission, your why… Crafted to hit their identity, not their intellect.

It says:
“This is who I am.
This is what I believe.
This is where we’re going, together.”

Instant connection.
Instant resonance.

Not bragging.
Not flexing.

It’s showing the experiences, failures, lessons, and transformations that shaped you.
(Be open and honest about your journey, which makes you human, just like your audience)

Authority is earned → not claimed.

People trust credibility they can genuinely feel, not just read.

I personally shared this on Instagram at the start of the year. I’ve set it as my pinned post (shows the real behind-the-scenes of my journey).

A guide.
A roadmap.
A breakdown.
A short video.

Something that warms them up without asking them to commit.

It does two jobs:

You’re shaping their belief system while demonstrating your expertise.

Build identity-based trust (deep connection).

The kind of trust that makes people think:
“THIS is the person who can get me from here to where I want to go.”

Not hype.
Not pressure.
Just alignment.

Identity trust converts faster than any tactic, funnel, or hook.
Because people follow the guide whose vision feels like home.

Renald ✈️

PS. If you feel you are done with waiting for the perfect moment and want to start building your vision and brand now… Take the first step, setting up your Beehiiv pre-sell engine. Second, proceed to set up your Whop assecencion offer, and third, subscribe to my monetization partners’ monetization networks.