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- How Justin W. Makes $4M On Linked and Twitter Posting 2x A Day!
How Justin W. Makes $4M On Linked and Twitter Posting 2x A Day!
PLUS: Full inside look into his business stats
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In today's guide:
š 7 ways to make money online
āļø Justinā portfolio of online one-person businesses
ā 16 Tips For Making Money Online
šŖ Next steps to start making money online
Read time: 20 minutes[Message clipped] Click āView entire messageā at the bottom.
Deep Dive Into How Justin W. Makes $4M On Linked and Twitter.
By now Justin already should have crossed his $4M mark in the last 60+ months or so online, including over $2M on digital course sales he did in the last 2.5 years.
So the plan with this in-depth guide is to give an inside look into his setup and what we can learn so you can go execute - all credit goes to him so feel free to check him out if you feel so on Twitter.
Note: I'll also be updating you more in this as he progresses towards other revenue streams heās working on like podcast appearance and other strategies.
The key takeaway I want you to get from this guide is that you can positively create a 7-figure business without selling your soul so grab your latte and letās get cracking!
This guide breaks down different ways to make money online and captures learnings from my actual work, wins, and losses. If you want updates, simply subscribe to my newsletter guide here.
Part 1: 7 Ways to make money online
Part 2: My own portfolio of online one-person businesses
Part 3: 16 tips for making money online from what Iāve learned
By the way, I hope you find this helpful make sure to leave me your comments below š
His #1 Rule is: āDon't overcomplicate making money onlineā
Most people want to make money online, but they make the process harder than it needs to be.
This can prevent them from getting started at all.
Throughout Justinās explanation he always mentions that after heās built a portfolio of one-person businesses to over $4M in revenue, heās learned that
āmaking money online doesn't have to be complex.ā
With this in mind,ā¦
let's dive into 7 possible income streams Justin shares heād recommend to make your first dollar on the internet.
7 Ways To Make Money Online
Offer your skill as a service
Create and sell digital products
Sell used / vintage / collectable items
Become a social media influencer
Monetize a personal blog
Sell handmade goods
Rent out an extra room or property
Now letās break these down.
#1. Offer Your Skill As A Service
He points out that one of the best ways to make money online is by selling your skill as a service.
Now in this regard, I personally would add that ā skills (as in plural is needed rather than only one) and thereās a SPECIFIC REASON I say so but, more on that in another guide.
The good thing about this method is that you donāt have high upfront costs as these are low.
Yet, the earning potential is significantly higher.
So, let's say you're new to solo entrepreneurship and don't have the capital to start a traditional business, but your friends, family, and past employers have mentioned you're an excellent writer.
You can monetize that skill by selling writing services:
Write ad copy for businesses
Ghostwrite blogs for CEOs and founders
Produce social media captions and content for brands
The list goes on and on.
Depending on what skill you're selling and the level of results you provide, you likely don't need much to get started.
Justin gives the example of a freelance writer, who can manage with a reliable laptop and an internet connection to get clients easily on social media and pitch them his or her offer without any cost or overhead.
but realistically, what is required to do this?
It Requires Upfront Time Investment
So you have to be open to investing a full day into optimizing your LinkedIn & Twitter profiles to attract ideal clients.
Then set up a service page showcasing your offers.
As you can see by the below images, he constantly optimizes his profiles to get the best click-to-bio link possible.

Note: Optimizing your social media profiles is NOT a āset and forgetā task, itās a constant process of split-testing various headlines, images, and or copy to attract your target avatar toward your landing page.
Difficulty Level
The work itself can be easy if you're great at what you do. But getting clients can be tough in the beginning. Justin shares that,ā¦
āhaving an established presence and credibility helps you land gigs easier and quicker.ā
If you have the skill but no audience, you'll need to build a social media following on one platform in the beginning.
YES! You heard it right, on ONE platform, not ten of them.
So he recommends LinkedIn or Twitter for creative services like writing and graphic design.
On the other hand, my personal perspective on this is basically anything goes as long as you have insights and a writing framework to follow, youāll do good.
But logically every platform is created differently, thus Justin emphasizes that some service offers may attract clients on different platforms (e.g. photography on Instagram).
A tip he gives is: āDon't be afraid to experiment on a few channels to see which one gets you the most traction. Once you figure that out, I'd focus on building there before branching out.ā
Business Ideas For Service Providers
Marketing Consultant
Freelance writing
Virtual Assistant
Graphic design
Photography
Online tutor
Web design
Data entry
#2. Create And Sell Digital Products
Many freelancers we know eventually create digital products once they've monetized their skills over time.
This revenue stream works well if you build a personal brand while freelancing.
When you share your learnings publicly online, people resonate, gain trust, and want to buy from you.
In his early days of solo entrepreneurship, Justin offered consulting services to clients in the SaaS industry. While doing this, he committed to a daily writing habit and consistently showed up on LinkedIn.
What he managed to produce was incredible:
People enjoyed the content he shared
People trusted him as he built authority
People were intrigued by his journey
People asked him questions about creating content and building a personal brand
From there, it was clear to him that he had an opportunity to create his most viable product as an affordable digital product.
He packaged up everything heād learned from his past 4 years as solo entrepreneur into 2 courses: The Operating System and The Content Operating System.
TIP: Notice that he did not randomly create a product and tried to sell it, rather he produces content and published it regularly until it was clear to him there was a strong need or demand for a specific solution to a problem in the market of which he filled a gap.

The Operating System is for people wanting to grow their LinkedIn presence and eventually monetize it.
In this course, he goes over some tips on how to:
Write compelling social media posts
Develop meaningful relationships
Get inbound and outbound leads
The Content Operating System is for those wanting to create and scale content.
The lessons focus on the systems I use to produce quality content quickly ā not just social media posts but also blog articles, guides, newsletters, you name it.
Upfront Time Investment
Now the time investment comes down to what kind of digital product you're offering. A course may take a full month or more to make, while checklists and templates can be done in a day like his example below:

TIP: As a Premium ScaleAcquistion Subscriber (monthly or annual) you will also get the full license rights to every template I personally produce as long as youāre an active subscriber (click here to upgrade)
Difficulty level
Creating one-off digital products is generally less time-consuming than full courses.
Justin recommends starting here if you're thinking about making money online this way.
You could create templates, checklists, and guides that sell for $10-50 on your website if they will remain your property.
The reminder here is: selling digital products is that once they're made, you can sell them indefinitely and make passive income.
Therefore as an appreciation to those who become premium subscribers to my personal newsletter, I give full license to my templates every month so that youāre one step ahead of your competition and we can grow together š š
But when youāre doing this, there's a catch:
You need a loyal audience with pain points (that you can address).
If you don't have a social media following, I personally suggest building that before creating any digital products.
The last thing you want to do is put in all the work but have no one to sell to.
Once you have the audience, it becomes much easier.
Justin shared that when creating my courses, he kept things simple. The content and lessons are what people pay for, not fancy videos with an even fancier background.
Remember, it's possible to produce amazing value without spending a fortune on shiny objects like an expensive microphone or editing software.
He always reminds everyone: āDon't overthink it ā just do it!ā
Digital product ideas:
Templates
Checklists
Courses
eBooks
Guides
TIP: If you are looking for 80 different product ideas to choose from, look out soon for the entire guide on this by subscribing to ScaleAcquisition newsletter today if you still havenāt done so.
Here are some examples of products I personally have and that will be released for premium subscribers;

#3. Buy & Sell Used / Vintage / Collectible Items
(AKA the Gary V. Style of making money)
Are you a vintage item collector? Do you have fashionable clothing items that you no longer wear?
If you have valuables collecting dust at home, you can sell them for cash on online marketplaces like eBay, Mercari, and Poshmark. All three are free to sign up for, and you don't have to pay anything until the sale goes through.
Listing items for sale locally on Craigslist, Facebook Marketplace, or in Social Media Groups also has its advantages:
No shipping costs
Get paid right away
No transaction or platform fees
Easier to enforce a "no refund" policy
Upfront Time Investment
Depending on how many items you have to sell, you can expect to spend a few hours taking pictures and listing them on your preferred marketplace(s).
Difficulty level
Selling used items and collectibles is one of the easiest ways to make money online.
You already have the items (but no longer need them)
You don't pay any fees until you make sales
You can hold onto items until they sell
What's to lose?
Business ideas for selling pre-loved items
Vintage items and collectibles
Handbags and accessories
Old electronics
Furniture
Clothing
Makeup
Books
Basically, anything of value can be turned into profit, you can see an example below ā get creative, If you need help, Iām here to help if you leave me a comment below.
Even though the images shown here are not necessarily ācollectible itemsā it still goes to show how a simple design (like a logo) can be turned into a cool masterpiece worth hundreds to the right buyer.

#4. Become A Social Media Influencer
An influencer uses social media to share their thoughts, experiences, and interests with a wide audience. With a substantial following, they have the power to influence people's purchasing decisions.
As an influencer, you can make money online by partnering with brands in a few different ways:
Brands pay you to promote their products or services in your videos and photos
You earn a percentage of sales when people buy using your unique link or promotion code
You collaborate with a brand to design an exclusive line to sell to followers
Upfront Time Investment
The influencer's life often looks glamorous from the outside, but it's not all fun and games.
Itās requires HARD WORK behind the scenes and isnāt by anyway an overnight process.
For most people, building a robust following can take time (and a ton of effort).
To become an influencer, you must consistently:
Produce engaging content
Interact with your audience
Stay on top of trends in your niche
Network with other influencers and brands
TIP: The best way to become a successful influencer making 6-figures or more in brand promotions ā youāll have to develop a high degree of patience, persistence, and a genuine passion for your chosen niche.
Difficulty level
Being an influencer can be a great way to earn money online. But it can also be challenging and competitive if you don't already have an engaged following.
Similar to selling your skills online as a service, you don't need a whole lot to get started. Thatās the easy part.
Once you've chosen your niche (e.g. beauty, fitness, finance, tech etc), you can start creating content around it using your phone (e.g. photos of your favorite products or videos of your morning routine).
After creating the content, you simply post it across multiple social media platforms where your target audience hangs out (e.g. Instagram, Facebook, or TikTok).
The biggest obstacle to becoming an influencer is building a loyal audience. This generally takes several years. In the early days, you can expect to post content without seeing much traction.
Plus, the influencer landscape is constantly evolving. Platforms may change their algorithms at any time. This can affect your reach and monetization opportunities. So if you want to thrive as an influencer, you must be ready to adapt.
Influencer business ideas
Modeling
Sponsorships
Affiliate programs
Product photography
Exclusive product line (brand partnership)
As the example below, you can incorporate a product, service, or brand deal in your videos and attract views, followers, leads, and sales.

TIP: Premium ScaleAcquistion Subscribers (monthly or annual) will be able to get advertising access to our network to boost their brand following as long as they remain an active subscriber (click to upgrade)
#5. Monetize A Personal Blog
Many social media influencers also have personal blogs where they make extra money through advertisements, sponsorships, and affiliate marketing.
First, you can display ads on your blog and earn money when people view or click on them.
Sponsored content is another popular way of monetizing a personal blog.
Here's how it works:
Brands pay you a fixed amount to write a blog to promote their products or services. Often, they'll also provide a unique promotion code for you to include in the blog post. If someone makes a purchase with your code, you get a commission.
Besides paid ads, sponsorships, and affiliate marketing, you can sell your own products. This could be online courses or print-on-demand goods, depending on what your audience will find valuable.
Upfront Time Investment
Designing and launching a WordPress blog from scratch may take a day or a month, depending on your experience.
But after setting it up, remember that search engine optimization for new websites can take time, at least 6 to 12 months before you start seeing page rank.
Before thinking about monetizing, you'll need to:
Create high-quality content targeting keywords below difficulty level 6
Silo-structured pages for searched keywords and related keywords
Gather social proof to attract worthwhile partnerships
Build an audience somewhere to funnel people over to your blog
An example of how you can do this for keywords you want to target is by the following illustration: (if you want to go the SEO route)

Difficulty level
If you enjoy writing online, then running a personal blog may be your next passion project.
But that doesn't mean it'll be easy. Blogging involves more than just creating content.
If you're only good at writing, you may need help in other areas:
Troubleshooting
Optimizing site speed
Ensuring mobile-friendliness
Website design and graphics
Blogging business ideas
Paid ads
Sponsorships
Affiliate marketing
Paid guest blogging
Selling your own product
TIP: Hereās an example of how I have my offers set up for my subscribers that you can also do. I set up different growth solutions (sponsorship, work with me, tools) for different situations in order to monetize my guides (in other words āblogsā on my site) to grow my self-sustaining one-person business without having to run ads.

#6. Sell Handmade Goods
Making and selling physical goods is a fantastic side hustle.
You do need some capital to start. But the good news is you don't have to worry about securing an investor or renting a shop space.
Thanks to platforms like Etsy, Amazon, and eBay, you can sell your goods online for a small fee.
Upfront time investment
The time investment for creating and selling handmade goods is different for everyone.
For example, it may take more time to paint a masterpiece than it does to fill custom candles.
The best way to find out how much time something will take is to give it a try.
If you've always wanted to make candles, set aside time on a weekend to see how long it takes to make a batch. If you're new to the game, chances are there'll be trial and error.
Besides making the product(s), you'll also need to account for the time needed to:
Purchase packaging and shipping supplies
Design and print marketing materials
Set up social media accounts
Create engaging social media content
Photograph items
List items for sale
Package and ship items
Address customer inquiries
Difficulty level
There are plenty of moving parts when it comes to running your own online store, even if it's an Etsy shop.
If you're a hands-on creative and not on a tight budget, this could be a rewarding small business venture.
But this may not be the best choice if you're looking for a way to make money online without capital.
Unlike offering skills as services, selling physical goods involves packaging, marketing, and shipping costs. You'll need to invest money in the beginning, even before making any sales.
Then, depending on your time and skill, you may need to outsource parts of the job (e.g. photography, content creation, and customer service).
Handcrafted business ideas
Jewelry
Makeup
Candles
Art prints
Skincare products
Below you have an example of a print-on-demand company called Printful, where you can upload your design and add the design accessories on your side or social media page to sell.

#7. Rent Out An Extra Room Or Property
Do you have an extra room in your home? Or better yet, a vacant second home?
Consider renting it out for extra cash. Online platforms like Zillow, Airbnb, and Vrbo make it easy to find tenants, whether you're looking for short-term or long-term ones.
Short-term stays work well on Airbnb, where traveling visitors can book your property for a few days to a month. Long-term stays generally involve a minimum year-long lease commitment.
This option is ideal for people who need a place to stay for a while or who want to experience a new area before buying their own property.
If you own an iconic or historical home, you can even rent it out for big events like weddings, bachelorette parties, and birthday gatherings. Or, you can offer day rates for photography sessions.
Upfront time investment
Renting out your property is a multi-step process.
The exact time investment will depend on what you've already done (and still need to do):
Buy the property
Get necessary rental permits
Furnish the home (if desired)
Make sure all appliances work
Take care of faulty fixtures (if needed)
Invest in quality property photos
Partner with a property manager or realtor (if desired)
List the property up for rent online
Screen candidates and run background checks
Collect rent and hand over the keys
Difficulty level
This method of making money online is probably the hardest unless you already have a property to rent out. Depending on where you live, having a second property or an extra room to rent out may not be feasible.
I have a few friends that own Airbnbs.
Challenges include:
Difficult tenants
Home maintenance
Organization (to avoid double-booking)
If you get lucky with respectful tenants, the maintenance part is much easier. Damaged walls and furnishings become less of a concern. Instead, your focus will be on making their stay as comfortable as possible.
Sometimes, though, life happens, and things break. You'll need a roster of cleaners, plumbers, and general contractors ready to call at any time in case of an emergency.
Rental business ideas
Long-term stays
Short-term stays
Parties and events
Photoshoots (locations)
Now Letās Look At Justins Own Portfolio Of Online One-Person Businesses
Iāve covered a range of ideas on how to make money online.
Though havenāt personally pursued all of these revenue streams, I can give you an insight into what my online business looks like.
My approach has been to build a portfolio of revenue streams.
Treating my career like a Venture Capitalist and knowing that one would hit big.
Here was my revenue breakdown for 2022:
Courses: $1.3M
Coaching: $144K
Sponsors: $120K
Subscriptions: $103K
Affiliates: $25K
His business operates on a 94% margin and Iāve spent $0 on ads.
How do you ask?
well, heās built my personal brand and a following of over 800K on social media platforms like LinkedIn and Twitter.
So, here are his top 16 lessons from his past 3.5+ years of making money online:
16 Tips For Making Money Online**
Skip the "Get Rich Quick" stuff
Recognize where you are in the journey
Be prepared to face adversity
Think at a macro-level
Ideation is difficult but there are unique ways
Create an audience of prospects with Moneyball
Build an ecosystem of creators
Capture people that are interested
Have an outcome in mind with your content
Bring people into your world vs. social media
Learn how to drive traffic
Start with a service business to learn more about your customers
Systematize your service growth
Move to digital products
Timebox production
Keep it short, simple, and focused on one outcome
**There are more insights on these topics as well by Justin and others but Iāll be discussing more on those in the coming weekās posts
1. Skip the "Get Rich Quick" mindset
To start, there are literally zero get-rich-quick schemes.
If someone is selling you that and you're buying? You're the fool.
Creating income online is a long game. If you want to play, have some patience.
2. Recognize where you are in the journey
It's important to recognize that everyone has valuable knowledge to share.
Don't compare yourself to the people you idolize who are making money online. Not everyone is as far along on their journey as Gary Vaynerchuk.
Think about the things you've learned on your journey over the last 2-3 years that would be valuable to someone who is behind you on that very same journey.
That's where the magic is.
3. Be prepared to face adversity
When you start creating content to attract potential customers, know these three things:
1) Nobody will care about you
2) You will get ridiculed at some point
3) Somebody will say something mean to you
If you can get over those three things, you have thick enough skin to get started.
Remember, everything worth doing is outside of your comfort zone.

4. Think at a macro-level
There are 7.67B people in this world. You can definitely sell 5, $54 digital products each day and make $100k+ per year, automated.
The people that win at this game are the people that get started and take action.
Nobody is doing this "perfectly". Everyone is figuring it out as they go.
Why not you?
5. Ideation is difficult but there are unique ways
There are several ways to think of an idea:
1) Think of a product (terrible way)
2) Solve your own problem (a better way)
3) Create unique content that lets you own a micro-niche with very limited competition. I often refer to this as a "niche of one". (best way)

A niche of one is a unique combination of skills and interests rolled into one idea and then distributed through highly creative or technical content.
Example:
Let's say youāre a financial analyst and your interest is in wine. You could use your financial knowledge to project the value of one high-end wine bottle each morning.

It would be easy to create products and services with that simple idea.
For example, some people might enjoy a digital course teaching them your method behind wine price projections.
Others might want a 1:1 Zoom call where you apply your formula to bottles in their collection together, while some would likely just want to purchase a financial analysis of multiple bottles, without the video call.

Once you have your idea, it's important to create an audience of prospects that are likely to pay for your products or services.
6. Create an audience of prospects with Moneyball
The best way to create an audience is to choose one social channel and become a master at it.
The best way to become a master is to start by playing "Moneyball".
Moneyball means just getting on base every day i.e. creating content each day and not trying to hit viral home runs.
Compound interest is what matters in content creation.

7. Build an ecosystem of creators
It's helpful to create an ecosystem of other relevant creators in your space.
Who else is aiming at your niche audience with a slightly different approach?
Make sure you interact with their content on a regular basis. Tether yourself to larger accounts and be active in their comments.
Turn on notifications and get to their content when it happens, adding a tremendous amount of value. Your goal is to be the most relevant comment on a piece of content that is seen by prospective customers.
You can visit my profile here to turn on notifications for my content if relevant to you.

8. Capture people that are interested
Design your social media profiles to capture people that are interested in your content.
If you talk about a niche topic, people should see images and copy on your profile pages that align with that.
Feature your work and website where possible and be very forward with what you write/Tweet/create about.
Your profile pages should be interesting enough to have people want to click the "follow" button.
Leverage the featured section (LinkedIn) and pinned Tweet (Twitter) to show off your expertise at a much deeper level.
There's also a new LinkedIn Profile URL that you can use to show off a website, newsletter, product, or service.

9. Have an outcome in mind with your content
When you are creating content, think about it this way:
1) What outcome are you shooting for? Purchases? Dopamine? Email subscribers? Know your end game.
2) Is your content laser-focused on bringing people to your outcome?
3) Are you writing/recording/creating interesting enough content to get people to stop and listen?
4) Are your opinions boring, vanilla, or middle-of-the-road, or do you have something interesting to say? Are your opinions strong?
Note: If you're struggling to create content that resonates, build an audience, network with other creators, and find your tribe, I highly recommend my premium subscription mini-courses.
Right now, LinkedIn And Twitter is the easiest place to build a massive audience and business online before the big boys move in and take over so donāt miss out!
10. Bring people into your world vs. social media
Do you have a landing page or website where someone can express interest if they want to learn more?
If not, go to carrd.co and whip up a simple landing page.
Move fast and cheap. Don't worry about getting everything right.
Here's a great landing page example I previously had for a mini-masterclass:

11. Learn how to drive traffic
Once you have v1 of a landing page, then it's time to drive some traffic there.
Since you're already creating content for your primary social channel, why not start to drop that content in other places where people might be spending their time?
Places like:
Reddit
Twitter
LinkedIn
Medium
Hacker News
IndieHackers
Facebook groups
Private Slack channels
Etc.
Every channel has its own algorithm and rules.
If you want to build a predictable, successful, and consistent content strategy, join 6,000+ students in my affordable course, The Content Operating System.

In my own setup, I had it built out based on the platforms I personally use like the example below:

12. Start with a service business to learn more about your customers
If you can generate enough impressions on your content and start growing a nice following, you can build a small service business.
A service business is usually defined as trading your time for money and providing a service.
There are 3 levels when building out your service business:
1) Level 1: Low-cost service business with the goal of learning and acquiring testimonials.
2) Level 2: An "average cost" service business where your goal is to focus your niche to a very particular client base that you serve best and...
3) Level 3: A high-cost service business where you provide incredible service to a micro-niche and charge top dollar.
13. Systematize your service growth
The best process he uses to move through these 3 levels is a term he calls āFITIā:
Feedback: get feedback from clients.
Iteration: use that feedback to improve your business.
Testimonials: get testimonials to improve social proof.
Increase: increase your prices the more testimonials you receive.
One challenge of running a service business is how many manual tasks are required.
Make sure that you use low-cost, no-code (if you can't code) software tools to make your job easier.
If youāre considering setting up this entire process I shared above, hereās are some great tools you want to check out:*
*Note: to get the basic blueprint to setting up your MVP (minimum viable product) as a newsletter, join our premium mini-course subscription for 0.97 cents the first month.
14. Move to digital products
Once you've niched down to your favorite customers and raised your rates, it's a great time to build out digital products that solve the common challenges you see other prospects having that either don't fit your niche or can't afford your services.
15. Timebox production
If you want to create a good digital product, timebox your production to 21-28 days and help those prospects solve that one common challenge.
The more common challenges you find, the more short, time-boxed courses you can create.
16. Keep it short, simple, and focused on one outcome
Remember, brevity is your friend.
Nobody wants to solve their problem in 10 hours.
Make your course 60-90 minutes and price it at a price that you think is reasonable and you would feel comfortable paying.
Make sure that the course is focused on solving one, big, problem your customers have talked to you about.
Don't guess!
Take a customer from point A to point B in 60-90 minutes and you'll have a satisfied group of paid students.
Next steps to start making money online
In 2023, nobody should rely solely on a full-time income.
Fortunately, there's no shortage of ways to make online money.
You just need to pick something that interests you, take the first step, and stick with it.
Want to write and make good money doing it?
Write your first spec piece. Publish it on Medium. Share it on social media for the world to see.
Dream of opening an eCommerce store?
Create art. Take photos of it. List it on Etsy and see how things go.
Starting an online business requires some experimentation, so don't be afraid to fail and learn.
Need more inspiration, ideas, and guidance?
Check out my free guides or join my premium mini-course subscription community and get videos, checklists, and templates included + moreā¦
See the details below!
Appreciate you joining me through this entire guide.
Now letās get out there and turn those dreams into reality.
Letās Grow Together! š
š¦ My Most Inspiring Tweet On Twitter:
The 7 Secrets To Become A Better Version Of You;
ā Before you speak - Listen
ā Before you pray - Believe
ā Before you spend - Earn
ā Before you react - Think
ā Before you sign - Read
ā Before you take - Give
ā Before you quit - Try
You're welcome š¤ā Renald Croes (@renaldcroes)
2:30 PM ⢠Feb 17, 2023
If you have any interesting projects or ideas, please reach out to us by responding to this email or by sending us a DM on Twitter: @renaldcroes OR email me at: [email protected]
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