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- Sell high ticket WITHOUT sales calls.
Sell high ticket WITHOUT sales calls.
(Psychology of brand building)

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Hey,
I know it sounds unrealistic too many in a online environment where the term "book a call" is thrown left and right on social media and in your DM's
But I want to share with you how do you do it.
The process is simple yet requires your real insight on a specific topic.
Without insight you're just another marketer making claims and promises without any real context as to what problem you're solving.
For example, which of these two headline seems more appealing to you?
1 - Discover How to make $10K in 30 Days Without Paying for Ads.
OR
2 - Watch How I Make $10K in 30 Days Walkthrough Video Without Paying for Ads
So what's the difference?
1 - talks about a commonly use angle of a video that tells gives you "value" (mostly information)
2 - talks about you seeing the full process how to solve the problem (demonstrates insight and competence)
Thus, how can you utilize this to your advantage if you have year of expertise and or knowledge you could sell but don't want to;
- Build a funnel
- Manage a team
- Purchase overhyped group programs
Here's the process breakdown:
Let's assume you're an executive, senior, or middle management level somewhere, and you want to leverage ad monetize your expertise...
1st - You need to define your expertise (what are you versed at), skill (what can you do), and problem solving (what can you help other with).
Example:
- expertise = operations and accounting
- skill = organizing team tasks and project costs
- problem solving = product/service delivery efficiency
2nd - Research who's the most targeted audience you can speak to that needs to develop those 3 key elements to achieve their goals.
Example:
- audience: someone like you facing internal business bottlenecks or someone who wants to be in your position needing expert consulting
These 2 steps above takes roughly 15min-30min to determine.
After this you want to combine your insights with other traits to make yourself more attractive to your audience
3rd - Traits might range from:
- What you value
- How you solve problem
- Competence you possess
- Skill you have
- Projects you work on
- Principles you live by
- Lifestyle you live

Sharing combination of traits and insights help you stand out and attract more people who resonates with you without being salesy, hype, flashy or amateur screaming to get attention.
Don't get me wrong, attention is good but NOT when you trying to pretend you are someone you are not.
People who master the art of persuasion focus on the psychology behind authentic attraction.
Your audience will resonate and see you different from the crowd.
They will come to you for help to achieve their goals and you simply show them their options (on facebook, linkedin, or x)
- No phone calls
- No building ads or websites
- No purchasing of overhyped programs
Just you sharing your perspective of the world and how you would solve it.
Only question is...
Would this be something you'd be interested in building for yourself?
If yes, Reply this email with the word "TRAITS" and i’ll send you more info.
I hope you’ve enjoyed this email 🙏
Let’s build your brand 🚀

Renald Croes
Solopreneur / Founder
Ready to grow & monetize? - Here’s 4 Ways I Can Help You:
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