Being blunt and direct might feel like the most honest and efficient way to communicate, especially when selling something.
But here’s the hard truth: bluntness often alienates potential buyers.
Instead of building trust, it creates a barrier, making them defensive or skeptical.
You think you're presenting clarity, but in reality, you're pushing people away.
Think about it: every time you’ve tried to be straightforward about your offer, the results haven’t matched your expectations.
Maybe people ghosted you, dismissed your pitch, or didn’t even respond.
It feels like rejection, and it can breed self-doubt.
You might start thinking, “Maybe I’m just not good at this,” or worse, you begin blaming the offer itself.
But the real problem isn’t you—it’s your delivery.
The more you double down on bluntness, the more you dig yourself into a hole of poor conversions and missed opportunities.
I’ve been there, thinking honesty and directness were my strengths.
But I learned a valuable lesson from watching experienced sellers who thrived in their niches: buyers aren’t motivated by blunt truths; they’re motivated by insights and empathy.
The way they approached sales felt more like a warm conversation than a hard pitch.
They weren’t dishonest, but they knew how to position their message to make the buyer feel understood, not pressured.
And that’s what changed the game for me.
Take Sarah, for example. She struggled to convert clients because she thought being upfront about prices and expectations would earn her respect.
Instead, people avoided her offers entirely. Once she shifted her tone to focus on the why behind her offer and spoke to her clients’ deeper desires, they started responding positively.
She went from hearing “I’ll think about it” to closing 3 out of every 5 conversations.
It wasn’t about changing who she was—it was about learning how to present herself in a way buyers actually want to hear (what tickles their ears).
Imagine having a framework that helps you guide conversations naturally—without being pushy, manipulative, or losing your authenticity.
This isn’t about sugarcoating the truth; it’s about learning how to position it in a way that makes people excited to say yes.
With the right strategies, you’ll finally connect with your audience in a way that drives sales without alienating them.
You can do this in your newsletters, posts, and or videos.
If you’re tired of feeling like your honesty works against you, it’s time to embrace a better approach.
Let’s leave behind the frustration of bluntness and step into a strategy that gets results while staying true to your values.
The first step?
Go through the 1st lesson of the Priority-PASS module and learn the art of making buyers feel understood, respected, and ready to invest.
This framework ensures the hook highlights the disapproval of bluntness, frames it as the problem, and guides the audience toward a solution rooted in understanding buyers’ psychology.
Let me know how you feel about this!
Renald
Cold Email Setup Offer
We sent 10,000 cold emails per day, and scaled a B2B offer to $108k MRR in 90 days. Now, you can have the same system set up (completely done-for-you) inside your own business - WITHOUT going to spam or spending thousands of dollars.