Most solopreneurs price their product like they’re still in a 9–5…
asking themselves,
“Is this fair?”
“Will people think it’s too much?”
“Do I deserve to charge this?”
That’s old conditioning talking.
In corporate, someone else decided your value.
So when you create your own product,
you subconsciously underprice it.
because you’ve never been in control of your worth.
If you’ve been stuck for months and nothing you try is moving the needle… it’s time to fix it fast. Apply here: https://forms.gle/CpYhaxZPCCTNouHn7 — let’s work 1:1 and get your audience monetizing now, not “someday.”
Here’s how to flip that completely:
Price Based on Transformation, Not Time
Nobody cares how many modules you made.
They care how fast you get them from pain → outcome.
Outcome varies from:
- more status
- better economically
- better health
- being smarter.
Small promise + big impact
beats large product + low clarity.
Transformations command premium pricing.
People buy these watches for status, NOT to know the time.
Match the Price to the Urgency of the Problem
The more urgent the pain, the higher the price ceiling.
• “I want to start a business someday.” → low urgency
• “I need to earn $1k–$5k this month.” → high urgency
High urgency = high willingness to pay.
Use the 3X–10X ROI Rule
Your price should feel tiny compared to the upside.
If your product helps them:
• replace their toxic 9–5
• make their first sales
• build recurring income
• save 6–12 months of trial and error
Then charging $47, $97, or even $297 becomes a no-brainer.
You’re not selling content.
You’re selling accelerated results.
Anchor Your Price With Options
People don’t know what “expensive” means
until you show them contrast.
Offer:
• a premium version
• a mid-tier core version
• a light starter version
Example how it looks:
Middle is crypto payment / others are fiat
low recurring vs high one-time payment
Most buyers will pick the middle or lowest if set next to a super high ticket offer.
And your profit margin increases instantly.
Here’s the truth:
Pricing is not about worth.
It’s about positioning, proof, and perceived outcome.
Digital products fail when you price emotionally.
They scale when you price strategically.
Set the price your transformation deserves.
And watch demand rise to meet it.
Renald 🤝
TOOLS
Start Monetizing In 30 Days or Less…
You can set up your ‘Audience Monetization’ foundation using the tools below and guidance to get you to the next level by converting leads into sales asap:
→ The Beehiiv “pre-sell engine”
→ The Whop “assecencion offers”
→ The Partnership “monetization networks”
Let’s grow together ✈️
Design your life