You look at a guru charging $997, a course selling for $49, and they land somewhere in the middle… with no real reason why.
If you’ve ever asked yourself,
“Is this too expensive?”
or
“Am I leaving money on the table?”
this is for you.
Because pricing isn’t about confidence.
And it’s definitely not about copying gurus.
It’s about leverage.
The biggest mistake people make is thinking price is about the product itself.
It’s not.
Price is a reflection of:
the problem you solve
how urgently it needs solving
and how clearly the buyer understands the outcome
That’s why two digital products with the same information can sell at wildly different prices.
Most underpriced products fail not because they’re bad…
but because the price attracts the wrong buyer.
Low prices attract:
high support
low commitment
endless hesitation
And that kills momentum fast.
On the other hand, high prices without clarity don’t convert either.
The solution isn’t higher or lower pricing.
It’s aligned pricing.
Here’s the shift that changed everything for me.
I stopped asking,
“What would people pay for this?”
And started asking,
“What does this replace?”
If your digital product replaces:
months of trial and error
expensive mistakes
or the need to hire someone else
Then the price shouldn’t be based on content length or production quality.
It should be based on outcome compression.
How much time, money, or stress does this save the buyer?
That’s your pricing anchor.
The simplest way to price a digital product without guessing is this:
Price it at a level where the buyer has to take it seriously
but doesn’t need permission to buy it.
Not an impulse purchase.
Not a boardroom decision.
A clear, confident “yes.”
When pricing is right:
sales feel smoother
refunds drop
and customers actually implement
Because the price signals value before the content ever does.
If you’re building a digital product and want it priced in a way that actually reflects the outcome, not guru screenshots. I help solopreneurs design offers that sell without pressure, discounts, or hype.
So you’re not guessing.
You’re not copying.
And you’re not undercutting your own work.
Design Your Life ✈️
Renald Croes
Solopreneur / Operator
PS. If this helped you, go ahead and comment “PRICING” and I’ll show you how to anchor your offer properly to start getting sales asap!
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