Sell What They Want...

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In today's Guide:

• 😨 The reality everyone ignores

• 🔥 The formula to attract your dream avatar

• 🎉 How to create your offer

• 🚀 Structuring offer(s) for scale
  
  Read time: 10 minutes

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Hey,

Let’s face it, humans love to overcomplicate things.

I'm not sure if it's out of a desire to make ourselves feel important or accomplished...

But after working with more than 100+ founders, CEO’s and owners...

I've come to realize that we're often our own biggest bottlenecks.

Haven’t you felt like that before ever?!

Contrary to what you may have been told, monetizing your following isn’t only doable for gurus and experts that's only been figured out by "the famous marketers"

Rather, it comes down to two things.

• Having an audience

• Having something to sell them

I bet you remember this illustration examples below from my last video right?…

I broke down in the video how you can find an audience you sell to and through doing this you’ll also come to discover WHAT is it people want to buy based of proven DATA.

But to give you clarity of how you pull it all off, I'm going to share with you my system for monetizing your brand.

Now I will be upfront with you and say, just because it's simple, doesn't mean that it doesn't require hard work.

However, depending on where you are on your founder’s journey, you might find you already have a lot of "untapped potential" that's available to you almost instantly.

And regardless of where you may be, I'm confident that if you apply this system you'll see a massive boost in your revenue in as little as 90 days.

so let’s get into it. 🙂 

Step #1 - Build Your Audience

One of the most common mistakes I see founders make is using a "spray and pray" method when trying to build an audience.

Not only does this method make it highly unlikely you'll actually build a following...

It's possible you could build a following of the wrong people.

And by the way, you don’t want to be building a following for the sake of numbers...

You want qualified people in our audience that can actually take advantage of what we sell.

To dial in on the people you want to attract, use this formula:

Who Can You Help? + Who Cares? + Who Can Buy?
= Ideal Audience Member

Who Can You Help?

From like 7.8 billion people on the planet. You’re not going to be able to help all of them. That’s just not realistic.

The first step in determining your ideal audience member is to nail down who can actually benefit from the product you offer.

Who Cares?

You don’t want to be persuading or trying to convince people with your content.

We want them to already be somewhat (or very) passionate about what you do to the point its obvious what you distribute is attractive to them based on their intent.

Getting passionate leads on a topic is like getting a committed following that generates hype around what you do and cultivate more organic growth and virality in the long run because their genuine interest in the value you share.

Who Can Buy?

Realistically, it’s not enough to have passionate followers...

You also have to have an audience that can afford to regularly purchase from you.

One million followers doesn’t mean much if no one will ever buy from you, because they’re fake follows, bots, or simply the wrong demographic/avatar.

So how do you fix this?!

Here’s the solution.

Targeted Content

Content is perhaps the most powerful way to build an audience for two reasons.

#1 - It operates as a magnet to draw in your target avatar.

Enthusiastic people attracts enthusiastic people.

You always see this with car enthusiasts at any kind of event, no matter the make, model, or year… they’re always sharing their stories and builds.

In a similar fashion, as you distribute content targeted specifically towards a type of avatar...

People who resonate with what you share will start to follow along.

It’s a total normal human behavior that even ourselves tend to express.

#2 - It operates as a round-the-clock salesperson for your brand.

Once you post something online, people can engage with it anytime.

Even better, they can share it, which gets you in front of even more relevant eyeballs.

Long-term your goal is to be omnipresent online, however, you don't want to start out on 13 different channels.

Start with 2 platforms, and develop a content strategy to crush them first.

I recommend you pick 4 different types of content categories you'll talk about, and make those pillars for your brand.

Here are my content categories for the example above:

Building an audience takes work and consistency. You just have to be willing to show up every day.

I’ll share more on this and the system I use in another email, stay tuned for that.

Step #2 - Creating Your Offer

Now this might come as a surprise, but I think you can start monetizing your audience a lot earlier than most realize.

Because depending on the price point of your product, you may only need a handful of people to buy for you to hit your initial goals. (I'll dive into the numbers in a second.)

Or if you have a low-ticket product that's an easy yes, people might take you up on it without knowing much about you IF the product solves a problem they have.

And in both of those cases you don't need a large following.

In fact, selling something earlier could actually help your growth because it gets people talking about you more.

Having said that, let's dive into creating your product or services.

The ideal offer is made up of the intersection of your abilities/experiences and the problems or desires your audience has.

Ask yourself the following questions:

• What are their biggest goals or aspirations?

• Which of these desires aligns with your own passions and expertise (your Ikigai)?

One of the reasons I'm so big on content is that it gives you a unique insight into what your audience resonates with and the underlying needs or desires they have.

If you've been regularly posting, odds are you have a treasure trove of information readily available to you.

How can you figure out what to offer?

• Ask you audience?

• Look for patterns in what people ask for

• Look for topics that resonate with your audience

Step #3 - Structuring Your Offer

I think the first offer you create should be determined by your experience and skill set.

For instance, when I started building my personal brand, the first thing I did was offer consulting.

If you have experience offering advice to others, It’s quiet easy to package up consulting services and sell them because people wanted access to the experience and insight you have applied to their specific situation.

I know of other founders growing their personal brands who started with offers between $27-$150.

These still provide a lot of value but are lower risk from the the buyer's perspective.

Also, it's extremely easy to overdeliver at these price points which get's people talking and can lead to going viral like we saw with Hormozi's $.99 book.

Ultimately I recommend building out a suite of offers that accommodate different budgets and needs.

For example, I teach founder how to build their own product suit similar to my own like the one below:

However if you’re looking for a quick wins right now, try to sell offers as close to $2k as you can.

And here's why...

Let's say you're super active on your 2 social media platforms like I recommended, and you apply everything I've shared here and in past newsletters about growing your online presence...

After around 2-4 weeks of regularly posting you'll likely start growing your following at at least 100 new followers a week.

And let's say that you do this for 13 weeks (roughly 3 months)...

That means you should have a minimum of 900-1300 followers.

Although it will likely be higher because of how exponential growth happens.

So if we take the median number of 1100 new followers, here's how many people you need close to hit $20k in new revenue:

• 4 people @ $5k

• 6 people @ $3.5

• 10 people @ $2k

• 15 people @$1.34k

• 20 people @ $1k

Even if you sell just a $1k offer...

You only have to close 1.8% of your new audience to hit that number.

Now, if you're wondering how you can create a "high-ticket offer" if you don't have a lot of experience...

Instead of trying to sell your expertise in the form of consulting or coaching...

Sell your expertise in the form of services that have been packaged up into "high-ticket offers."

If you're a copywriter, you can "bundle" your services like writing emails or LinkedIn posts into an offer worth $2k.

Iterate & Scale

Now here's where it get's really fun.

After you've gone through your first quarter or so of building your audience and promoting your offer, you'll end up with a lot of feedback and or reviews around what works and what doesn't.

You can now take this feedback and essentially add fuel to the fire of everything you're currently doing.

And you can double your revenue in half the time.

How?

First, your audience will continue to grow exponentially.

Especially as you identify the type of content, hooks and formats that work well with your ideal customer.

Additionally, as you hone your offer and start getting results and testimonials, you can double or even triple the price.

At the same time, you can funnel a lot of your new clients into some sort of membership-style offer where they pay you every month.

And with all the time you're spending speaking with clients, you'll start to identify key challenges that seem to be more universal.

This insight will allow you to create a course or workshop that solves those challenges, giving you yet another income stream.

This means that within just a few months of promoting 1 offer - you now have 3 separate offers you can promote to an even larger and more engaged audience.

So, How was it?

Ready to create your offer and start promoting it?

Let me know in the comments below ;)

News email I’m going to give you an entire walkthrough by choosing one of you guys that fill out the survey here.

Lets grow together 🚀

PS. I want to interview you and know more about your business if you want but, I need to know a little more about you and your business.

If you can fill out this quick survey would be awesome!

If already done you’re awesome!

Talk soon 😉