2.5Mil business selling digital product?...

Yes! You read it right,…

Thomas Frank AKA “The Notion Guru” makes over $100K/month (Over $1M+ p/year) selling digital products to a SMALL audience.

Not to mention the $2.5 Million made to date. Crazy right?!

But how can you build something similar and make a fraction of that?

Well I found thomas business so interesting, I went ahead and did some research to dig deeper into his business model and basically map it completely for you step-by-step so you can start your nomad creator journey from scratch.

If you’re ready let’s go! 💪

His first step into starting his business was:

Step 1: Choosing A Niche And Platform

• Thomas was running a YouTube channel with almost 3 million subscribers but decided to start a brand new channel from scratch. (new channel in image below)

• He focused on ONE niche, teaching people how to use Notion effectively. (below you can see some of his offer links)

If you’re considering launching a business from scratch, YouTube is a great way to generate least into your offers while also building trust:

1st - Focusing on one niche solving a specific problem in different forms.

2nd - Setting your offer links in the video description and channel about box (this way people find and buy what you offer).

Customizing your channel with a specific messaging and links to offer a congruent solution to the problems you solve in the video, compels people

Now let’s talk how he presents his insights “how to’s” through his content.

Step 2: Create Valuable Content

• On his new channel, Thomas made videos teaching people how to be more organized and get more done. (A persistent problem Notion users encounter)

• He provided free Notion templates, which funneled people to his email list and direct purchases of premium templates.

Step 3: Develop and Sell Digital Products

• Thomas developed two premium Notion template offers:

  1. Ultimate Brain: A personal productivity template combining task management, note-taking, project management, and dashboards.

  2. Creators Companion: A template for social media, YouTube, and blog management.

• He created an ascension ladder pricing the Creators Companion at $149 and $229 for the higher edition (avg. $192 per client) and Ultimate Brain at $129 for the basic and $229 for the full bundle edition (avg. $179 per client)

Step 4: Implement Effective Marketing Strategies

Thomas uses three methods to seamlessly generating interest and leads for his offers through leveraging YouTube.

• His main YouTube channel (@ThomasFrankExplains) videos to direct people to his templates.

• He created lead magnets like guides, free beginner courses, and listicle content to educate and attract viewers to build trust.

• He used autoresponders and email marketing through ConvertKit to pitch his paid templates as upsells to subscribers.

Step 5: Provide Excellent Customer Support

• Thomas provided active support for his products, spending 8 hours a day for a month assisting customers.

• This helped him understand the customer's perception, pain points, and sticking points, leading to product improvement.

Step 6: Utilize Tools and Software

Thomas used various tools to run his business:

• Notion for creating and managing templates.

• Circle.so (community platform) for support.

• LemonSqueezy for point of sale, handling taxes.

• ConvertKit for email marketing.

• PipeDream for automation.

Step 7: Continuous Learning And Improvement

• He emphasized the importance of studying successful founders and observing their products, launch strategies, and growth channels. Thus if you feel ready an want to start growing your one-person business? You can join the nomad creator course community 👈

• He also advised against the perfectionist tendency of trying to do everything nicely before launching anything and highlighted the need to publish and get feedback for the audience which resulted in the best outcome possible for him.

And as last,

Step 8: Build A Network

• Thomas stressed the importance of building friendships with other ambitious people who also want to build businesses. Main reason is people who are focused on the same outcome you want will also be a strong motivational force behind you for when things gets tough.

Thus as conclusion, if you’re just starting out, doing things alone can help up to a point but networking with like minded entrepreneurs who make themselves accessible for you can provide you mutual inspiration, advice, and support to get to the next level.

Question is, are you ready to the that next step?

if yes, join the nomad creator course community 👈 and let’s start building your one-person business in the 30 days and make some sales!

Hope you’ve enjoyed it.

Let’s grow together 🤝

PS. If you have question regarding my coaching or course, feel free to message me directly here 👈 and I’ll answer your questions.