How Matt Gray Built His Seven Figure Personal Brand

Here’s how I breakdown Matt Gray’s FounderOS video production workflow—and how you can use it to your advantage!

Mistake Most Creators Make: 
Creating Content Without a System

❌ Post inconsistently because they have no structured workflow.

❌ Waste hours editing videos instead of focusing on high-ROI tasks.

❌ Struggle to turn content into revenue.

High-level creators batch, systemize, and automate—so they stay consistent without burning out.

Here’s how you can solve this…

5-Stage Video Production Flow

1️⃣ Ideation → Brainstorming high-impact content topics.

2️⃣ Scripting → Structuring short, compelling, conversion-driven scripts.

3️⃣ Filming → Maximizing output with high-efficiency shooting days.

4️⃣ Editing & Repurposing → Turning one video into multiple pieces of content.

5️⃣ Publishing & Optimization → Scheduling, SEO, and growth tracking.

This workflow allows creators to scale without getting stuck in content creation mode.

Let me break down each stage into 6 steps to give you more clarity.

You can watch my Youtube video explanation below 👇 Or keep reading through.

#1 - Ideation Process:
How to Never Run Out of Video Ideas

Matt Gray & top creators don’t rely on inspiration—they use data-driven ideation.

High-performing video ideas come from:

✅ Trending Topics (leveraging AI, tech, or market shifts).

✅ Audience Questions (what people are already asking you).

✅ Proven Performers (analyzing past video success).

✅ Monetization-Driven Content (videos that drive sign-ups, sales & leads).

Pro tip: Keep a running database of ideas so you never hit “creator’s block.”

#2 - Script Formula for Engaging, High-Conversion Videos

Most people make the mistake of rambling or not structuring their message.

Use this simple, high-converting script structure:

• Hook → Captures attention in the first 3 seconds.

• Problem Setup → Relates to the viewer’s pain point.

• Solution Breakdown → Introduces a step-by-step process.

• CTA → Leads viewers to take the next step (follow, subscribe, or buy).

Short, structured, and straight to the point = high retention & engagement.

#3 - High-Output Filming System

❌ Most creators waste time setting up & refilming takes.

✅ High-level content creators batch film efficiently.

More content in less time = faster growth with less stress.

How to maximize your filming sessions:

• Block 1-2 days per week for dedicated recording.

• Film multiple scripts in one session to create weeks of content at once.

• Use a simple recording setup to reduce friction & boost output.

#4 - Editing & Repurposing Process
(Turn 1 Video into 10+ Pieces of Content)

❌ Most people post a video once and move on.

Smart creators multiply their reach by repurposing content:

• Chop long-form into short-form clips.

• Extract key insights for Twitter threads & LinkedIn posts.

• Use AI tools like RunwayML, CapCut, and ElevenLabs for fast edits.

Example: ONE Carousel post into Youtube video should generate at least 10+ pieces of content across platforms.

#5 - Publishing, Optimization & Scaling Growth

The final step? Making sure your content actually gets seen.

This turns content into a predictable audience & revenue growth machine.

Matt Gray & top creators use a simple distribution checklist:

• ✅ SEO-optimized titles & descriptions for better reach.

• ✅ Consistent posting schedule for algorithm trust.

• ✅ Cross-promotion on newsletters & social platforms.

• ✅ Engagement loops to encourage comments & shares.

as last…

#6 - Secret to Turning Content Into Revenue

Most people post videos with no monetization strategy.

→ Every piece of content should lead to a business outcome.

Matt Gray’s system ensures videos drive:

• ✅ Newsletter sign-ups (audience building = long-term leverage).

• ✅ Product & affiliate sales (content that monetizes itself).

• ✅ High-ticket client acquisition (videos that attract buyers, not just followers).

Content is a marketing asset—treat it like one.

If done properly and consistently, this is how you attract followers and turn them into leads and convert them into customer and clients.

Want to Build a Video Content System
That Grows Your Business?

If you want to:

✔️ Create high-performing video content without burnout.
✔️ Build a system that turns content into clients.
✔️ Monetize your personal & business brand with AI-powered strategies.

Next Step? → Get Leads, Monetize List, & Grow Your Sales

Design Your Life ✈️

Renald😎

P.S. If you’re struggle to figure out how to get leads and or monetize your list, make sure to watch Step #2 of featured post here 👈