Here’s how I breakdown Matt Gray’s FounderOS video production workflow—and how you can use it to your advantage!
Mistake Most Creators Make:
Creating Content Without a System
❌ Post inconsistently because they have no structured workflow.
❌ Waste hours editing videos instead of focusing on high-ROI tasks.
❌ Struggle to turn content into revenue.
High-level creators batch, systemize, and automate—so they stay consistent without burning out.
Here’s how you can solve this…
5-Stage Video Production Flow
1️⃣ Ideation → Brainstorming high-impact content topics.
2️⃣ Scripting → Structuring short, compelling, conversion-driven scripts.
3️⃣ Filming → Maximizing output with high-efficiency shooting days.
4️⃣ Editing & Repurposing → Turning one video into multiple pieces of content.
5️⃣ Publishing & Optimization → Scheduling, SEO, and growth tracking.
This workflow allows creators to scale without getting stuck in content creation mode.
Let me break down each stage into 6 steps to give you more clarity.
You can watch my Youtube video explanation below 👇 Or keep reading through.
#1 - Ideation Process:
How to Never Run Out of Video Ideas
Matt Gray & top creators don’t rely on inspiration—they use data-driven ideation.
High-performing video ideas come from:
✅ Trending Topics (leveraging AI, tech, or market shifts).
✅ Audience Questions (what people are already asking you).
✅ Proven Performers (analyzing past video success).
✅ Monetization-Driven Content (videos that drive sign-ups, sales & leads).
Pro tip: Keep a running database of ideas so you never hit “creator’s block.”
#2 - Script Formula for Engaging, High-Conversion Videos
Most people make the mistake of rambling or not structuring their message.
Use this simple, high-converting script structure:
Hook → Captures attention in the first 3 seconds.
Problem Setup → Relates to the viewer’s pain point.
Solution Breakdown → Introduces a step-by-step process.
CTA → Leads viewers to take the next step (follow, subscribe, or buy).
Short, structured, and straight to the point = high retention & engagement.
#3 - High-Output Filming System
❌ Most creators waste time setting up & refilming takes.
✅ High-level content creators batch film efficiently.
More content in less time = faster growth with less stress.
How to maximize your filming sessions:
Block 1-2 days per week for dedicated recording.
Film multiple scripts in one session to create weeks of content at once.
Use a simple recording setup to reduce friction & boost output.
#4 - Editing & Repurposing Process
(Turn 1 Video into 10+ Pieces of Content)
❌ Most people post a video once and move on.
Smart creators multiply their reach by repurposing content:
Chop long-form into short-form clips.
Extract key insights for Twitter threads & LinkedIn posts.
Use AI tools like RunwayML, CapCut, and ElevenLabs for fast edits.
Example: ONE Carousel post into Youtube video should generate at least 10+ pieces of content across platforms.
My personal content system - It starts with carousels
#5 - Publishing, Optimization & Scaling Growth
The final step? Making sure your content actually gets seen.
This turns content into a predictable audience & revenue growth machine.
Matt Gray & top creators use a simple distribution checklist:
✅ SEO-optimized titles & descriptions for better reach.
✅ Consistent posting schedule for algorithm trust.
✅ Cross-promotion on newsletters & social platforms.
✅ Engagement loops to encourage comments & shares.
as last…
#6 - Secret to Turning Content Into Revenue
Most people post videos with no monetization strategy.
→ Every piece of content should lead to a business outcome.
Matt Gray’s system ensures videos drive:
✅ Newsletter sign-ups (audience building = long-term leverage).
✅ Product & affiliate sales (content that monetizes itself).
✅ High-ticket client acquisition (videos that attract buyers, not just followers).
Content is a marketing asset—treat it like one.
If done properly and consistently, this is how you attract followers and turn them into leads and convert them into customer and clients.
Here’s a preview of how to turn followers into customer and clients
Want to Build a Video Content System
That Grows Your Business?
If you want to:
✔️ Create high-performing video content without burnout.
✔️ Build a system that turns content into clients.
✔️ Monetize your personal & business brand with AI-powered strategies.
Next Step? → Get Leads, Monetize List, & Grow Your Sales
Design Your Life ✈️
Renald😎
P.S. If you’re struggle to figure out how to get leads and or monetize your list, make sure to watch Step #2 of featured post here 👈