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  • High ROI vs low ROI brand building activities 😳

High ROI vs low ROI brand building activities 😳

(where my focus will be)

Hey,

In my previous email I explained in short WHY and HOW I’m turning my product suit (various offers) into a single one is very clear and concise.

Yes ONE single offer to maintain my 4 hour work day vs making my day a 6, 8, or more hours, which i definitely don’t want lol.

So whenever you get a short email like this from me, always ask yourself…

How can you implement this in your business?

With this in mind I want to discuss with you today,

What my business account used to be and how I’ve transformed it into a brand (and how you can do the same).

Here’s how you build a real brand vs building a daily grind business:

Daily Grind Business

  • Pressure selling (anyone and everyone)

  • Any Outbound (cold audience no intent)

  • Hustling for leads (lead are pursued)

  • Considering (just looking around)

  • Not respected (people don’t take you seriously)

  • No demand (always available anytime)

  • Ghosted audience (hides from you)

  • Jokester (talk a lot but never pulls the trigger)

  • Value focused (nurture with free stuff always)

  • Chases people (no avatar defined)

  • Audience size (focused on virality)

  • Everyone allowed (not qualified)

  • You wait for leads (they want you to run after them)

  • Influencer game (trying to prove yourself)

Premium Personal Brand

  • Status selling (lifestyle and cherry pick)

  • Only inbound (warm prospects with intent)

  • Leads come to you (persuasive attraction)

  • Intent based (no consideration)

  • Respected (people respect your time)

  • High demand (Limited availability)

  • Responsive audience (engages with you)

  • Serious individuals (ready and committed to work)

  • Insight based (builds trust through action steps)

  • Attracts people (specific avatar position)

  • Audience profitability (focused on profit)

  • Hand picked client (qualified individuals only)

  • Leads way for you (they have high interest)

  • Authority game (showing insight and results)

If you have difficulty understanding how you can implement these into your business — Make sure to stay tuned for my upcoming workshop in April.

But the essence here is to build a business that gives you time freedom, income freedom, and location freedom.

There is no worth in randomly creating a business just for the sake of earning a couple of bucks but get burned out later on due to it consuming all your time like just another 9to5.

Make sense right?!

No go and implement them where possible in your business.

Let’s grow together šŸš€

Renald Croes
Solopreneur / Founder

Ready to grow & monetize? - Here’s 4 Ways I Can Help You:

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