In today's Guide:

• 🤭 Niche of YOU introduction and methods

• 💪 Pillar #1 - Skills

• 👩‍💻 Pillar #2 - Interest

• 💡 Pillar #3 - Idea

• 📣 Pillar #4 + #5 - Distribution & Audience

• 🎁 Pillar #6 - Winning product
  
  Read time: 20 minutes

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CREATING A NICHE OF YOU

The #1 reason why solopreneurs never get traction with their online business is they aren’t focused on a specific customer.

Instead, they are wildly unfocused.

I want to teach you 3 different methods to “niche down” and target a specific audience with a specific problem.

A problem you can solve.​

Keep in mind the goal of all of this is to figure out your own personal skills, desire, and vision for yourself and target a similar audience.

Then we’ll go set up your content distribution system.

Method 1: Choosing A Sub-Niche By The Audience

A sub-niche is a smaller subsection of a broad audience. Generally, it works like this:

Broad audience → niche → sub-niche

You can apply this formula to the audience you’re looking to attract.

For example, let’s say you're a freelancer doing “social media management” for random entrepreneurs/businesses on Fiverr and looking to build a one-person online business.

There are TWO avenues you can capitalize here from, DEPENDING on what you feel is your strength and or desire.

#1 - Rather than targeting entrepreneurs (broad audience), or freelancers (niche), you could focus specifically on social media management freelancers for SPECIFIC AVATAR businesses (sub-niche).

OR,

#2 - You could target as the sub-niche of SPECIFIC AVATAR “newbie” freelancer starting their career as social media management specialists

Based on the example above, we are assuming you have deep knowledge of either;

• The SPECIFIC AVATAR of businesses or

• The SPECIFIC AVATAR of “newbie” social media management specialists

and can speak intelligently about their situation in detail so as to resonate with the audience and truly be an inspiration because of your uniqueness and genuineness.

Each avatar has its own pains, problems, fears, desires, goals, difficulties, and or vision for what their future holds.

Method 2: Choosing A Sub-Niche By Product Or Service

You can also apply this to the product or service that you are creating to arrive at your audience.

Instead of your product being a book (broad product), or a cookbook (niche), you could focus specifically on creating a vegan dessert cookbook (sub-niche).

OR,

Rather than offering a generic service such as coaching (broad service), or leadership coaching (niche), you could focus specifically on leadership coaching for female entrepreneurs (sub-niche).

The result?

Once you narrow down to a sub-niche, you are more likely to narrow your research and find a winning offer that matches your desired audience that has the same challenges, and therefore the same wants and needs.

If you need some resources where to research your target audience's products or service ideas of what to promote to generate sales.

Check out the complete guide and the Research Page here

After this, now what?

Well, once you’ve narrowed it down to your sub-niche audience, you can start learning more about them.

• Where do they hang out online?

• What jargon and language do they use?

• What podcasts and YouTube channels do they watch?

• Who is already serving this audience i.e. who are your competitors?

Method 3: Creating Your Own "Niche Of You"

The most compelling creators online are, what I call, a “niche of you”.

Other experts like Justin Welsh refer to this as the niche of one.

A niche of you is a unique combination of skills and interests rolled into one idea and then distributed through highly creative or technical content that clearly paints a unique perspective on a certain subject or topic.

When you do this well, you own a micro-niche. (a segment of the sub-niche market)

You become the category creator. The best in the show. The only one. You.

And you can deliver products and services that people will pay for.

If you want to do this well, you need to understand the formula and the six-pillar system behind a niche of you.

So, Let’s break them down and then put them back together in the hopes that it helps you become a more compelling creator.

Pillar 1 - Skills

Most skills, by themselves, are not unique.

Lots of people can write, speak English, create graphics, build websites, or do some type of creative work.

Too often, people make the mistake of choosing a skill when deciding to create online.

I’m a writer, so I’ll write.

I’m a painter, so I’ll paint.

I know how to do X, so I’ll teach people how to do X. You get the point.

The difficulty arises when the inevitable question comes up:

“What do I write about today?”

“What do I paint today?"

“What do I teach today?”

and even if you are able to answer these question elaborately, the thing that people still look for is depth and perspective.

Thus if you somehow hit a creative block, most people either quit creating or create something very mediocre putting little thought into it.

These are two poor outcomes that most don’t know how to overcome because they have not done any research or set up any system in place.

This is where the introduction of interests into the equation and see what happens.

Pillar #2 - Interests

Please understand that this guide is not meant to be cliche;

“Chase your dreams!”.

“Do something you love and you’ll never work a day in your life!” 

That's all nonsense.

But, interests are important. They keep us...well…interested.

The key here is to be aware and capable of articulating how one unique element that interests you influences the other things you do.

Example: Maybe you're skilled at graphic design and building websites and you’re extremely well-versed in using the Instagram platform. Maybe you understand animation and your hobby is creating banners or posts.

When you read those sentences, nothing unique or compelling really jumps out. So, now what do you do?

Let’s put them together to start formulating an interesting idea.

Pillar #3 - Idea

The idea pillar of a niche of you is where most people get it wrong. They let a lack of creativity keep them from building something unique.

For example, we’ve all had ideas before, but they end up as unfinished blog posts, abandoned podcasts, or dwindling YouTube channels.

That’s because the creation must be forced. You’re starting from a blank canvas every morning. We’re back to the same old questions:

“What do I write about today?”
“What do I paint today?"
“What do I teach today?”

In a niche of you, you create an idea based on inspiration and then learn how to say it, do it, or package it 1,000+ different ways based on your perspective/insights.

Let’s use our examples from above.

Example #1: You’re a graphic designer and your interest is in social media management.

Based on research and what people want,…

Unique idea: Use your graphic design skills/knowledge to project the value of attracting high-ticket clients with premium social or web designs in each of your tweets/posts/reels.

Another example might be;

Example #2: You’re a copywriter freelancer and your interest is in sales.

Based on research and what people want,…

Unique idea: Use your writing skills/knowledge to project the value of converting followers into leads with copywriting in each of your tweets/posts/reels.

Now, you could easily argue that these ideas and examples are not interesting, but you’d be missing the point here.

This is one single idea that can be produced and reproduced 1000x over in various perspectives, scenarios, or examples across many markets.

The mental block of “What do I do today?” is now eliminated.

These ideas, when shared broadly through proper distribution, attract a natural audience of interested people.

Pillar #4 + #5 - Distribution & Audience

In order for people to discover your unique and interesting idea, they have to be able to find it.

This is why distribution on ONE PLATFORM is important as this helps you understand what your CORE AUDIENCE is engaging with the most and that specific piece you spread throughout various other platforms.

Your audience growth is an outcome of good distribution.

Having a niche of you gives you an advantage because you’ve increased the number of places you can distribute to attract the RIGHT person to you.

For example, if you’re a graphics design enthusiast loving everything design, you can distribute on sites, social pages, and or forums centered around designs.

I’d recommend focusing on the following system:

- Personal Blog or Newsletter: a place where your content can live forever and can be a catch-all for email subscribers. (this is a full in-depth version)

- Social Media: pick one channel and master it. Don’t try to be a social media hero from the start. (these are various snippets)

- Industry Sites: every skill and interest has industry sites. For example, I like to talk about building online, so I can find great channels on IndieHackers. (this can vary depending on the platform)

- Private Communities: join private communities centered around your skills or interests. (this can vary depending on the platform)

By distributing routinely, a natural audience will grow.

Remember, you don’t pick your audience, they pick you. You simply set up a system where more people are likely to find you and follow you.

Here’s an overview of the process:

If you’re a designer/marketing person, you will naturally attract an audience of people who love designs, premium aesthetics, and marketing.

But, you’re also likely to attract other people who have an interest in visuals, design trends, marketing, sales, and so on.

Pillar #6 - Winning Product

Now comes the easiest part. Asking and listening for DATA.

With an audience built around a specific, unique idea, you can simply start to ask them what would be most helpful, and listen to their answers.

These answers give you INSIGHTS into how your audience finds you, sees you, and consumes your information, thus helping you improve while you grow.

It’s amazing how many people skip this critical step.

Ask on social or send out a survey via email.

What would they like to learn?

What would they be happy to spend some money on?

Here’s an example of how I create my process:

New subscribers → survey → access to newsletters

You can go through it yourself here (see the image below)

Why is this helpful?

Well, some people might enjoy a monthly premium plan subscription where they can learn by getting video training and pdfs.

Others might enjoy a digital in-depth course teaching them a specific method for a specific outcome, link this: The Instagram Creators Course 👈

Others might want a 1:1 strategy session call where you apply your formula to bottles in their collection together,

While some would likely just want to purchase a sponsorship service, without having to do all themselves.

All of this can be placed on a value ladder that people can move up over time:

Thus if you are confused about what to sell without having to do all the research to find out, go ahead and check out my guide on;

» The Top Winning Product Ideas Guide (going live soon)

Summary

In summary, the internet is getting crowded.

Picking your passion and then trying to write or record from scratch each day can be a very daunting task.

The most compelling creators you see online have a system. Nobody is out here winging it, so you shouldn’t either!

So, to get started, do the following:

Step 1: Pick something you excel at.

Step 2: Choose something you're interested in.

Step 3: Combine them.

Step 4: Create a distribution system.

Step 5: Allow an audience to form.

Step 6: Ask them what they need/want.

That's all for my guide to create a profitable niche of you.

I'll be updating this throughout the coming months.

Thanks for reading.

Btw, If you are ready to make your first $1000 in the following weeks or months?

You only need 10x sales at $99 each a month or 2.5x sales every week.

If your first offer is $250 then you only need 4x offers sold to make $1K.

Sounds unrealistic?

Here’s the breakdown tweet from a 30 thousand foot high view…

Plus here are some images of income stats due to getting traffic from Instagram and newsletter subscribers

So, If you feel that you’re not in the position you would like to be regarding your business, check out my resources below to get to the next level!

Let’s work and grow together! 💪

Resources To Grow Your Audience And Scale Your Brand:

To learn more read full description here 👉🏻 The Instagram Creator Course

YOU’RE NEVER ALONE, LET’S GROW TOGETHER

If you've made it this far, you're probably at a pivotal point in your career.

Ready to give entrepreneurship a shot but just feeling stuck.

Stuck because you've got responsibilities to take care of.

Stuck because you've got too much to do and too little time.

Stuck because you think you're good at social media, but you're not sure how to prove it.

I've been there. And let me tell you, it's way easier with a little help from someone who has done it successfully.

Five-figure months and a full calendar of sales calls are possible for you.

You do deserve it!

I believe in you! 🙌 

Invest in yourself and get the guidance you've been craving for leveraging The ScaleAcquisition Premium Subscription - a complete “start from scratch business guide! Enjoy step-by-step instructions, customizable templates, and so much more! Together, these self-paced, yours forever, digital programs create the perfect launchpad for your growing solo entrepreneur business.

Want To Leverage The Solopreneur Bundle Growth Service? (book a call here) — Use your consulting call as a credit towards the Growth Service so we can continue the flow after our call. I can’t wait to talk to you!

If you have any interesting projects or ideas, please reach out to us by responding to this email or by sending us a DM on Twitter: @renaldcroes, On Instagram: @renald.croes, OR email me at: [email protected]

As always, thanks for reading, and see you next time. 🫡

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