Copywriting secrets to sell high ticket offers

Hey,

Here’s some of the best best copywriting tips from guys like Jkmolina, Igor Kheifets, and Ben Settle.

It basically trains you on writing something that stops scrollers in their tracks and gets them to read your content.

You’re going to love these copywriting strategies.

The concept is called “fascinations”.

But let me break it down for you.

“Fascinations” is a copywriting strategy where you capture your reader's attention by making them curious. You make them so curious that they’re compelled to learn more.

Fascinations are specific, intriguing pieces of copy that tap into your audience's deepest “desires and challenges” 

These are meant to get your audience leaning in because they’re…well…fascinated.

So today I’m sharing with you this useful copywriting strategy, so you can use fascinations in your content strategy for maximum social growth.

But before that, here’s why it’s important.

Generic Writing Sucks.

99% of content fail to get much engagement online. And as I scroll through X and LinkedIn, I can see why.

The average writer leads with something bland and generic. And as a result, they fail to connect with the reader on an emotional level.

So scrollers glans over the content and move on to something more interesting. And you can’t blame them.

We’re all inundated with stuff to read and if you come across headline like this below, I’m pretty sure you skip them as well, here’s some example I see on X…

• 10 tips for better email marketing:

• Introducing our new publishing tool!

• Why everyone should have a social media strategy:

Yupe, quiet boring to be honest.

The copy doesn't command attention or make a reader feel anything. It’s forgettable and ineffective.

You know what’s the saddest part?

The actual content probably contains a lot of valuable information.

But it won’t be read, because it isn't compelling enough.

So making the copy fascinating Is making it opposite from boring

But instead of telling you how to write such,…

let’s practice it.

Here are some simple exercises you can use to introduce fascinations into your content and many other social media post headlines:

Exercise 1: Identify your audience's key desires and fears.

• What does your ideal customer secretly hope for?

• What keeps them up at night?

Examples:
"How I turned my cooking side hustle into a $233,758 business in just 9 months"
OR
"The silent killer that's sabotaging young women’s fitness goals."

Exercise 2: Use specific, sensory language.

Paint a vivid picture in your reader's mind using descriptive words and concrete details.

Example:
"Discover the lush, tropical paradise that's only a 3-hour flight from LA"
VS.
"Check out this awesome getaway". See the difference?

​

Exercise 3: Hint at a transformation.‍

Show how your content or offer will change the reader's life in a meaningful way.

Example: "The surprising 4.5-minute morning routine that boosts your energy levels 2x more than coffee."

​

Exercise 4: Evoke curiosity with an unexpected twist.

Surprise your reader with an unconventional idea or contrarian viewpoint.

Example: "Why raising your rates 4x for your service actually attracts MORE clients."

​

See how these examples are fascinating? They make you so curious that you have to read the content.

But here’s the catch.

You have to deliver on your promise. Otherwise it’s just clickbait, and nobody likes that.

I always review a piece of content before I publish it — to ensure I’ve delivered on whatever I promised in my fascination.

Sometimes I might miss, but it’s ok. Published is better than a perfect draft.

So that’s how you transition from Boring to Fascinating

By the way, fascinations are also great for landing page copy, to build excitement and curiosity or email subject lines).

Check out these examples of moving from boring to fascinating:

Boring 1: “How to get a job using LinkedIn.”

Fascinating: "The 15-second secret that instantly attracts LinkedIn recruiters 10x times faster"

​Boring 2 : “How to build a 6-figure side hustle”.

Fascinating: "How this stay-at-home mom built a 6-Figure one-person business from her living room (with one $997 investment)"

here’s another one,…

Boring 3: “How to land high-ticket coaching clients.”

Fascinating: "The counterintuitive chatting tip that landed me 5 high-ticket coaching clients in just 30 Days without doing sales calls"

​See how the fascinating hooks make you want to keep reading compared to the boring ones?

That's the power of fascinations.

Now, you just need to deliver.

Putting Fascinations Into Practice

Here's your action step for today:

Step 1: Choose one piece of content you want to optimize

Step 2: Create 3 fascinations that would resonate with your target audience

Step 3: Rewrite your opener or subject line using each of those fascinations

Step 4: Stagger the 3 pieces of content two months apart

Step 5: Track which content performs well vs. not, and study why

Step 6: Use what you learn to create better fascinations in the future

Once you start using fascinations in your copy, your audience will be hooked, you’ll get more engagement, and your social media accounts will grow faster.

Liked the writing tips of today and want to start growing your LinkedIn, X, or Instagram account, check out the NomadCreator Course. The course teaches you how systemize your one-person business growing your social media pages and sell your high ticket offer without you have to speak on the phone.

If you already have some social media traction, consider my 1:1 coaching - DM me “signup4coaching” on Facebook. This coaching option is fully 1:1 once every week to combine a customized guidance plan along with implementation to help you build a one-person business with modern-day online marketing techniques, profitability, and automation.

Let’s grow together 🤝

PS. Want a sneak peek into the Nomad Creator Course, check out this video here to get a insider look into the complete action step dashboard.