Why “cheap value” hurt your growth.

Hey,

You heard the term “cheap dopamine write”?!

It’s when you satisfy your mind doing meaningless activity (sometimes even addictive) just to calm your stress.

It’s also always looking for “cheap value” that hurts your growth.

Therefore “Different Games Require Different Plays”

Don’t this make sense?!

May “gurus” always teach to give my stuff away for free.

And I also started my newsletter doing this as well. It was a dumb move.

It made sense at first but the same pattern kept repeating for years:

• Find something that works.

• Give it away.

• Make an offer so people can get more of it.

• People would not take the offer because... well.. I gave it away.

This led to frustration and confusion at the time but in hindsight the reason is clear:

Different games require different plays

Thanks to some peers in the game I learn this the hard way.

The people who tell you to always give value away for free are selling to the 1% of the 1%.

(Think people who take equity in companies or who run a real estate syndicate.)

That’s their game.

"Giving everything away for free" is the right play for them because they will only work with a couple dozen people max.

They sell partnerships worth $10M+.

We sell client packages for $1k-$100k.

Selling $10,000 stuff the same way you sell $10,000,000 stuff is like if you asked these two to play the same way:

They’re not going to be as effective as they could be because different games require different plays.

Value is their game because that’s what’s most effective for them.

Insight is our game because that’s what’s most effective for us.

Some useful definitions:

Defining Value & Insight

Value is showing people what to do.

Here is an example for insight.

Don’t try to look too deep into it. It really is this simple.

The same thing, said differently:

• Value shows you what to do.

• Insight shows you where to look.

So look for inspiration and thing WHERE is this “applied in life or business”

You case 4 angles to answer that:

• What

• Why

• Where

• Bridge the gap

And you couple them 3 things:

1. Problem

2. Outcome

3. Idea

Resulting in:

• What problem? | Why does this problem affect you? | Where to look to get rid of problem | (bridge close gap: share in email)

• What outcome? | Why did this outcome occur? | Where to look to create similar outcome? (bridge gap: share on social or email)

• What Idea? | Why does this idea benefit you? | Where to look to get the benefit of this idea? (bridge gap: share in email)

(Often my best emails have a mix. And that’s ok. Rigidness kills creativity.)

Some people don’t like insights, they find it boring and decide to unsubscribe which is fine.

But real entrepreneurs who understand read it, think about it, and benefit from it when they apply it.

Here’s the 3 Content Fundamentals:

Writing is art. Not science.

Frameworks (value) work against you.

Principles (insights) work for you.

This is why I read books on the “fundamental” or watch video about it helps.

Mastery means not skipping the fundamentals.

3 personal fundamentals:

Is it the truth?

• Don’t make unrealistic claims.

• BE REASONABLE with promises to make people see it’s doable.

Is this specific?

• Don’t speak to people vaguely about how to’s.

• BE SPECIFIC with your intentions and steps required.

Is it shown or told?

• Don’t tell people to do something.

• SHOW THEM how to do it.

Two notes:

1. You can show both what this has done in your life or what it has done in other’s life.

2. No outcome is too small. Smaller outcomes are easier to believe.

If I don’t skip any of these 3 fundamentals I’m comfortable with pressing Send.

Content Strategy

1. Create for email first (I try to do daily. If not, aim for every 2 days).

2. (One day later): Copy & Paste steps 1-3 for socials.

3. Change how you bridge the gap.

Git? Here’s your action steps:

• Write a full 7 Problems. 7 Outcomes. 7 Ideas.

• Do it once a day.

• Copy-Paste in scheduler for socials

• Rinse and repeat.

Renald 😎

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