Are You > Than Your Offer?

I want to take a moment to share something that has dramatically shifted my perspective on selling and, ultimately, on business success.

The other day, I spent an entire day pondering on this insight, I read;…

Broke: “They buy because of the value I've given them.”
Woke: “They buy because of my offer.”
Bespoke: “They buy because of who I am.”

Here’s my take in this.

Broke: Believing people buy out of gratitude is a trap. Goodwill is powerful but unreliable. I learned the hard way—giving away all my "sauce" for free just resulted in a lot of people saying, “This is gold! Let me implement this and then I’ll buy your stuff.” After years of waiting for people to act, I realized that good businesses generate cash quickly.

Value without a compelling offer won’t cut it.

Woke: A great offer is crucial. It’s not just where your content leads; it’s where the best content comes from. For instance, Mr.Gringo (AKA a 1:1 client) recently took a vacation to Medellin, Colombia (NOT for the ladies I must clarify) without guilt because his business doesn’t depend solely on him anymore.

That shift happened because of his offer! The cycle is simple: content feeds your offer, and your offer fuels your content—both grow together.

Bespoke: Here’s the real kicker—who you are matters most. People don’t just buy coaching or a course; they buy you.

They’re asking themselves:

• Do I respect this person?

• Can I see a future with them?

• Can I count on them when times get tough?

This is why I’m excited about the Priority-PASS Course. We focus on building authentic connections and crafting offers that resonate with your audience. You’ll learn to convey who you are, answer crucial questions, and attract the right clients.

Here’s what you’ll gain inside the Priority-PASS:

• Clarity on your Buyers and Buyer Insight Strategy

• Insights that captivate and engage your audience

• Practical steps to structure your offers effectively

• Foundational ideas to build your brand around

The doors for the Priority-PASS Course are open now, but time is running out! We close on Sunday, November 10th, and only 7 5 spots are available.

👉 Join the Priority-PASS Course now and transform your approach to selling.

You don’t want to miss this opportunity to grow your business and build relationships that matter.

Let’s make this happen!

Renald 😎

P.S. Remember, we’re closing the doors soon. This could be the turning point you’ve been waiting for. Don’t let it slip away!