• NOMAD CREATOR
  • Posts
  • How To Build Your Authentic Personal Brand & One-Person Business

How To Build Your Authentic Personal Brand & One-Person Business

...working only 3-4 hours a day!

You’re About To Discover How To Build Your Authentic Personal Brand & One-Person Business That Gives You Time Freedom, Income Freedom, And Location Freedom.

…working only 3-4 hours a day WITHOUT the grind or hustle culture…

If you made it so far, Congratulations!

I'm Renald Croes - I’m building the product called Priority-PASS™ - A community of growth minded solopreneurs & digital nomads centered around one core purpose:

Helping creative individuals "find and monetize your unique skill & knowledge" to build and scale an authentic personal brand and wildly profitable one-person online business designed to experience a real freedom lifestyle.

❌ No personal time restriction.
❌ No border restriction.
❌ No income limitations.

Because we believe in leveraging the attention on social media to create our own unique "owned niche of you" to make both an income and an impact through serving those who resonate with;

✅ Our interests.
✅ Our values.
✅ Our vision.

How?

We’ll do this by building your…

Multi-Touch Ecosystem™

A simple, self-sustaining flywheel of social media content and sales assets that work together to build trust with your ideal audience on autopilot…

…Turning complete strangers to customers and upgrade them into high paying clients, without any cold outreach or high-pressure sales funnels, all while freeing up your time. Here’s how it works 👇

And in this complete breakdown post I'm going to show you how to implement it for yourself, step-by-step.

This system is based on the fundamental principles that helped my clients, like…

Dana W. - an online self-development coach - build out his unique brand identity, 5x his engagement, book 2-4 sales calls per day on average and land multiple new coaching clients, all within his first month and a half of working together…

Dana W. | Writer, Coach, & Ted-Ex Speaker

…With growing her audience of followers on Instagram from less than 100 to 5K+ over the last 3 months of working together on her content…

…While automatically adding hundreds of leads to his email list to fuel the growth of his coaching business to a point where he's earned $2k+ in just 30 days, while serving ONLY his perfect-fit dream clients, and doing 0 sales calls.

…And it's a system born from everything I've learned over the last 2 years of full-time online entrepreneurship, running multiple online "freedom businesses" that earned me the freedom to travel the world for years…

Travel, fun, and fulfilling experiences!

Including the skill sets and lessons learned in recent years through running Nomad PRO™ my done-with-you mentorship program that's been helping solopreneurs and nomads to launch world-class personal branding content to attract target leads and clients every day to fuel their Multi-Touch Ecosystem™ and grow their one-person businesses…

Limited Spots Available

And it’s the exact growth infrastructure that I'm implementing right now.

To build and grow my own one-person creator business for the next 12 months and beyond, with the goal of hitting my personal "Freedom Income" goal and making as much of an impact as I can, by growing a highly curated community here at Priority-PASS™

But it all starts with a big mindset shift in how to build your business…

Before we get into it, let's just make sure this is worth your time

Who is this for?

❌ This is not for you if

  • You aren’t serious about building a real online business - leveraging a personal brand on social media.

  • You're a short-term thinker, don’t want to help people and just want to make a quick buck.

  • You value money over lifestyle, autonomy and freedom.

  • You want to build a complex funnel and giant team to handle a high volume of leads for an agency business model…

  • You don't care who you work with, as long as they're paying.

  • You like exchanging your time for money.

  • You want to be an "influencer" or create entertainment-based social media content and depend on sporadic brand deals or monetizing your views for your income.

  • You're looking for a “passive income” opportunity.

  • You aren't interested in creating an impact on others and building something what will become a part of your "life's work."

✅ This is for you if…

  • You value freedom over everything else.

  • You want to be at the cause of your life's circumstances, rather than the effect.

  • You feel compelled to express yourself creatively and share your skills, knowledge and ideas.

  • You're tired exchanging your time for money at your day job of doom, freelancing gig, or even your current business and want to create leverage for yourself.

  • You're hyper ambitious and want to build a wildly profitable one-person business that fuels your freedom and let's you work with your dream clients.

  • You want to cultivate a community of like-minded individuals around your core goals, interests and values.

  • You want to "future-proof" your success for the growing creator economy with an authentic personal brand.

  • You want a lean, flexible business model that scales.

  • You want to get out of your own way, and let go of the fear and self-doubt that's been holding you back from creating the content you know you're capable of.

  • You want control of how you spend your days, and for your "work" to feel fun and creative.

If you're still here, then you align with what Priority-PASS™ is all about…

Our Values

The "Others"

❌ Let their biz dictate their lives

❌ Exchange time for money

❌ Are "niched down"

❌ Complex, high-pressure sales funnel

❌ Inauthentic "growth hacks"

❌ Personal branding sucks

❌ Commodity services

❌ Work with anyone who pays

❌ Cold outreach and lead-chasing

❌ Consume more than they create

❌ Are stuck

❌ Short-term view

❌ Self doubt and uncertainty

❌ Always striving

❌ Work is work

❌ Coping

Priority-PASS™

 Design our biz to fuel our dream life

Leverage systems to free up time

 We are the "niche"

No grind Multi-Touch Ecosystem

Authentic content and storytelling

Magnetic personal brand

Fulfilling, impact-based offer

 Work with dream clients only

 Trust-based marketing

 Create more than we consume

Are free

Long-term view

Clarity and certainty

Already arrived

Work is creativity

Thriving

Why I’m doing this…

My mission here is to help as many solopreneurs and nomads as I can - to get out of their own way, make their impact on the world, create their life's work through an authentic one-person business.

I started my journey in business in my early 2020's, when I quit my $17K marketing coordinator job at a renowned restaurant.…

I felt stuck, but I had a huge desire to make money online, travel, and make a greated impact in the world as I knew I had plenty to offer others…

So with the aim of earning money online, I stopped everything I was doing to go all in and become a freelancing / digital nomad. But I was really just scraping by financially.

On my travels, I met people who were running little online businesses from their laptops, and working just a couple hours of day while travelling the world long-term…

This lead me to reading The Searching Different Communities And Programs Online.

That desperate search changed everything for me…

Like it did for so many entrepreneurs.

The experience of landing a freelance gig showed me that it's possible to create your own freedom through an online service business, but the problem was, I still had no idea HOW to actually do it passively.

Don’t get me wrong, giving a service is not bad but it required you to literally “work for someone else” and that was exactly what I did not want.

I struggled and failed with multiple business ideas (not to mention testing out offers)…

Until I joined an online business mentorship program and community that provided me with an actual step-by-step roadmap to follow, and the support I needed to stick with it when times got tough.

Long story short, I built a small, successful course / community product that afforded me the freedom to live on my own terms and experience the travels and adventures I showed you earlier…

And due to having such I’ve met some great long-term friends of mine at multiple events around the world from the US, South America, to the UK, and Europe, because of how easily we all connected due to shared goals and values of building businesses!

Me (Renald C) having dinner with other industry experts

It was my first taste of what an online business can actually add to your life… (And I'm modeling my community, The Priority-PASS™, after the best aspects of what I experienced back then.)

But, there was a disconnect…

I kind of hated the business that I built.

Because even though it gave me freedom of location and a great income during that stage of my life…

The business came with some problems:

  • As I said prior, It was a done-for-you service based agency

  • High expenses that only increased with scale

  • It was a revenue rollercoaster

  • I had to deal with demanding, energy draining clients

  • A growing team of employees

  • Constant high pressure sales calls

  • A high volume of daily cold outreach

  • Service delivery and project management issues…

But most importantly, there was a lingering
feeling of being unfulfilled. 

I found myself wondering…

"How does this fit into creating my life’s work?"

"Where is the creativity?"

"Who am I really impacting?"

It felt as though my business was completely separate from my life, interests and values…

I knew there had to be a better way…

A way to bring creativity and business together…

And it all starts with…

The greatest opportunity of our generation:

↓ ↓ ↓

The Creator Economy 📈

Goldman Sachs predicts that the Creator Economy could approach half a trillion dollars by 2027

Goldman Sachs Technology News

There are thousands of creators out there, across all niches, like Tom Noske and Dan Koe who are creating MASSIVE leverage for themselves (earning incomes in the range of $100k-$300k per month respectively) by creating valuable content and micro-education programs and digital products for their own cult-like audiences:

Tom Noske and Dan Koe | Internet personalities

Alex Hormozi made a $100m investment in Skool, the online community and micro-education platform:

Alex Hormozi Launching Skool Games

The internet space has clearly changed.

The world has RAPIDLY shifted towards social media being the highest leverage tool on Earth.

Naval Ravikant | Entrepreneur and investor

This brings me to the big mindset shift in business, that I mentioned earlier.

In a digital world where our society has become more disconnected than ever…

Where the "trust-gap" on social media is only getting bigger, as more and more algo-hacking "brain rot" content, 16 year old "scale bro's" and AI content populate our feeds…

What people are looking for is real connection and community.

And now, we all have the ability to create our own authentic online presence, or "corner of the internet" and reach others who share our values and goals.

And we can do it at a staggering scale.

Anyone that wants to achieve a goal, learn a skill, or overcome a challenge in their health, wealth, or relationships can find a community and choose to work with people they actually like and resonate with to get help achieving their goals!

Unless you want to become a doctor, lawyer, pilot or any other certified professional, the days of paying insane tuitions at Universities just to learn from crusty professors who aren't even "in the arena" when it comes to your desired skills, is coming to an end.

Traditional education is being replaced by "micro-education" and the creator economy.

There is essentially an abundant "green river of money" floating through the sky.

All you need to do to capitalize on it is build a SYSTEM for finding YOUR people (those who you can positively impact with your unique skills, interests and perspectives) in order to direct a stream of that money in your direction and create your freedom.

That system is your Multi-Touch Ecosystem™

Welcome to the NEW era of Lifestyle Business.

Here's how to implement it for yourself:

↓ ↓ ↓

The Roadmap 🗺️

These are the 5 areas you need to get dialled in, to go from…

Being stuck in your day job of doom, freelancing gig, current business, or feeling stuck as a struggling creator…

To building an authentic brand and one person business that gets you to your next $20k/m milestone and fuels your freedom.

↓ ↓ ↓

#1 - CLARITY

You need to "get out of your own way" and follow a proven series of steps in order to take action consistently without self sabotaging your progress.

#2 - ATTENTION

You need a reliable system for turning strangers into followers - by attracting the attention of the right people.

#3 - CONVERSION

You need a reliable system for turning your followers into leads - people that have given you their email in exchange for free value.

#4- NURTURE

You need a reliable way to build trust with your leads and turn them into paying clients.

#5- IMPACT

You need a value delivery system that consistently delivers the desired outcome, making an impact and turning your clients into successful case studies.

↓ ↓ ↓

The last 4 steps on our Roadmap
form your Multi-Touch Ecosystem™

Visual View of the Multi-Touch Ecosystem™

↓ ↓ ↓

The 4 pillars of your Multi-Touch Ecosystem™ ascends your audience through thee important "levels":

Audience Ascending Funnel

↓ ↓ ↓

Let's start from "Ground ZERO"
on our roadmap:

0. Clarity

Getting out of your own way

This graph below shows the common recurring patterns entrepreneurs go through, with confidence on the Y axis, and competence on the X axis.

The cycle starts with a burst of excitement when you discover a new venture (for example, starting a creator business.)

The curve most experience

You see others achieving results and feel a surge of confidence—this is what we call the "Peak of Mount Stupid."

At this stage, you might be overflowing with enthusiasm, but lack the necessary skills and knowledge to succeed. (Maximum confidence, minimum competence.)

"You don't know, what you don't know yet"

Once you dive in, reality hits. You encounter inevitable, unexpected challenges, and progress takes longer than anticipated.

Suddenly, your confidence starts to wane as you grapple with difficulties and discomfort. This is the point where many entrepreneurs begin to question their path. They find themselves in the "valley of despair"

Thoughts of reverting to old habits, giving up, or chasing the next shiny object start to creep in.

It's a frustrating cycle and this is where many "wantrepreneurs" remain stuck, starting the cycle over again on a new idea or project.

Here's how to break the cycle
and get clarity:

1. Self-Audit

Getting clear on where you are right now.

Your current circumstances are a reflection of your past actions, automatic thought patterns, self-talk, habits, environment and network.

To change/design your future circumstances to you need to take control of your future actions, thought patterns, self-talk, habits, environment and network.

I've curated a series of powerful self-auditing and self-authoring exercises into what I call the Clarity Compass.

I set time aside to complete this once a year.

It's a simple but powerful process for assessing where you truly are now, letting go of internal and external aspects of your life that don't serve you, and setting a clear vision for what your future looks like.

It's a (sometimes painfully) honest self-assessment of where you've been, where you are now, and where you want to go.

By going through this process, what you end up with is not only a tangible feeling of motivation and clarity…

But you also establish an ever evolving set of "reminders" to keep you on track:

  • You'll create a vision board.

  • A clear vision of your "perfect day".

  • Establish short and long term goals related to each area of your life.

  • And you'll write a personal "statement of truth." (Your deepest "I am" goals written in present tense.)

Why?

  • Where focus goes, energy flows.

  • Your frequency is what you frequently see.

  • You outer world mirrors your inner world.

By making a non-negotiable decision to review your "Clarity Compass" briefly every morning and actually touch base with your highest truth, your expectations and boundaries you've set for yourself, and the goals and vision you're going for…

Instead of waking up every morning and looking at notifications, or nonsense on your phone…

You are reminding your subconscious of your true vision.

You're starting to be at the cause rather than at the effect of your life.

You're basically training your brain to be a champ, by cultivating a practice in altering your mental state on a daily basis, from one of coping, to thriving.

If they aren't already, these exercises and a Notion template for implementing them yourself will be available as part of my the Priority-PASS™ course and community which I'll share more about at the end of this roadmap.

Because, although these exercises and habits are beyond the scope of this video, it's worth mentioning that getting your mindset right is the most important overarching lever, to make every other step work for you, when it comes to scaling your business.

Because the truth is, pretty much every business model you see out there working for someone else, works! The only thing stopping our success is giving up due to a lack of knowledge, self-doubt and other self-sabotaging habits, thoughts and behaviours.

2. Vision Setting

Getting clear on what you want.

I mentioned the Clarity Compass and how it helps you not only assess your past and present, but also to set your future vision for yourself.

Now, let's look at what you actually need, to make that vision a tangible reality:

Target Monthly Income

How much money do you ACTUALLY need to live your dream lifestyle?

We tend to state an arbitrary number as our goal income… Like $10k p/m or $50k p/m

Instead, do some research and add up your estimated monthly living expenses (for your dream lifestyle): including rent, travel, meals, a "fun fund", family stuff, insurance, taxes, investments, vehicles, etc. Everything.

This way, you'll be able to come up with a meaningful target you can aim for, called your Target Monthly Income (a simple concept from Tim Ferriss.)

Chances are, the monthly income required to live your dream life will be less than you'd imagined.

But, most importantly, it also will show you how FEW clients you need to achieve it.

For example, if your Target Monthly Income (after removing tax and expenses) is $30k a month…

You only need to sign 15 clients at $2,000 a month, or 30 clients at $1,000 a month, for example, to reach your income goal.

This also lets you CAP the number of clients you work with, based on your current TMI, which lets you create TRUE scarcity for your program.

Tim Ferriss Book

A Target Monthly Income Calculator will be available in the Priority-PASS™ asset archive.

3. Set Personal Parameters

Getting clear on what you don't want.

(So that you don't build a business you hate, and end up quitting.)

Set clear boundaries (or rules) for building your business with INTENTION - so that your business works for you, not the other way around.

Here are some examples for parameters you might want to implement:

What your business could look like

4. A Proven Roadmap (Business Model)

Having access to a roadmap so that you know what actions to take, step-by-step, without doubting yourself, or experiencing avoidable common pitfalls, is vital.

The business model we're focused on as creators, is building out your own Multi-Touch Ecosystem™.

A self-sustaining flywheel of social media content and sales assets, made up of 4 simple systems that work together to:

  • Create leverage for your brand

  • Build trust with your audience on autopilot

  • And convert leads into paying clients, without complex, high-pressure funnels, or cold outreach.

Visual View of the Multi-Touch Ecosystem™

5. Accountability

If you don’t have:

  • A community

  • A mentor

To guide you, help you break through glass ceilings, get over roadblocks and just to relate to on your journey…

It's easy to lose momentum and just default back to old habits, or give up.

I’ve done this time and time again and really suffered for it.

I'm building my Priority-PASS™ community to not only provide creators with an initial roadmap and resources to actually implement everything we're going through here, but also a shared space where we can connect with like minded-people and find the accountability we need.

Stick around to the end of the video to learn more about an opportunity to work with me directly in the more advanced Nomad Circle™ too.

Now that you have a basic framework we use for getting out of your own way…

Let's break down the Multi-Touch Ecosystem™ - so you can implement it for yourself:

The Multi-Touch Ecosystem™

As mentioned above above - We need simple, repeatable systems for…

  1. Turning strangers > followers (Attention System)

  2. Turning followers > leads (Conversion System)

  3. Turning leads > clients (Nurture System)

  4. Turning clients > case studies (Impact System)

Visual View of the Multi-Touch Ecosystem™

Let's dive into each of our
4 systems Starting with…

1. Impact System

Impact System of Multi-Touch Ecosystem™

This is your offer and value delivery system.

It's the methodology, or vehicle you use to help your clients go from point A to point B

In other words, it's the transformation you provide, turning your clients into successful case studies!

You package your transformation into an offer and present it to your audience and community as an invitation to get your help in making their desired transformation.

Your Niche

Before creating your offer, you must be clear on exactly who you are helping - your "niche". 

The beautiful thing about the growing creator economy is that your niche, is YOU.

To clarify your niche, find the intersection between:

Skills | Interest | Demand = Niche

You'll then be able to strike a chord (resonate) with your ideal future clients in your content, by helping them bridge the gap between where they are now, and where they want to be.

Filling the “Promise” gap

Your Offer

A mistake a lot of creators make is that they create multiple offers and funnels, decreasing the effectiveness of all of them, by creating confusion.

Confusion kills conversion.

Instead - make a single big promise (the transformation between A-B)

This makes it easy for the market to understand what you do.

Simply put, your offer should promise your clients a tangible, ideal outcome.

(That you can deliver on, and back up with your methodology and case studies.)

Then, they can choose their adventure.

They can choose how much of your guidance, support, time and resources they want to get access to, which dictates how fast they get the desired outcome.

Here's an outline for how you can structure your offer, with different options for how people can get your help to achieve your Big Promise outcome:

Offer various to fill the gap

I'll be providing worksheets and resources to help you clarify your niche, ideal client avatar, and offer in the Priority-PASS™ course community.

Case Studies

Remember, the purpose of our Impact System (service delivery) is to turn clients into case studies.

Client results come first, above EVERYTHING.

Through creating powerful transformations and results for our clients, you'll be able to produce more and more case study materials.

Case studies are the highest-leverage assets in your business, creating trust, credibility, and authority for you and your program, and making your entire Multi-Touch Ecosystem™ more and more effective over time.

Case studies are the fuel for your self-contained, energy increasing FLYWHEEL!

You can share your client results as:

  • Long-form podcast style interviews on YouTube

  • Instagram reels

  • Instagram stories

  • Instagram carousels

  • Landing page assets

  • Email sequence content

Share your client results anywhere and everywhere, as they are the FUEL for your Multi-Touch Ecosystem™

2. Attention System

Now that you know exactly who you serve and you are clear on your offer and value delivery.

The purpose of your attention system is to attract as many strangers as possible, and turn them into followers on social media.

Attention System of Multi-Touch Ecosystem™

We want to bring people who are not yet aware of you, or the problems you can help them solve - into your Multi-Touch Ecosystem™ so that it can start working for you!

We do this with 2 pillars…

Attention Pillar 1: Organic Short-Form Content

  • Focus on one short-form channel.

  • Post daily (or as often as you can sustainably.)

    • Write daily (a daily writing habit will change your life and business.)

    • Batch record bi-weekly or monthly.

    • Batch edit, or hire an editor that gets your "style".

    • Batch schedule in advance (Use a tool like Buffer.com)

  • Research and "swaggerjack" ideas and topics from best-performing competitors. (Don't copy. We don't need more duplicates out there.)

A few ways to create a magnetic profile that truly connects with your audience:v

  • Implementing personalized b-roll footage into your reels

  • Regularly creating IG stories sharing your real life

  • Saving the right IG stories as organized highlights

  • Pinning the right kinds of posts to your profile

Attention Pillar 2: Instagram Ads

You don't need to rely on the algorithm, or go viral to reach your ideal audience at scale.

Instagram Ads Overview

Whether it's good for humanity or not…

We live in an age where we essentially have cheat codes at our disposal, with social media companies hiring the smartest minds and spending billions on technology and developing AI that essentially spies on all of us, collects our data and knows exactly what we all want and respond to…

So you can leverage this… You can set up Instagram ad campaigns in a few simple clicks, and start reliably generating new followers and leads (people reaching out to YOU to let you know they're interested), every day on autopilot.

Ads simply let you amplify your content and bring more people into your ecosystem than you would organically.

You are investing money in exchange for leverage.

Before you run ads…

It's important to establish a foundation of organic content, dial in your messaging and build out the fundamentals of your Multi-Touch Ecosystem™, before running paid ads.

This will let you make the most of your ad spend, because you're someone who comes across as an authority worth following, because of your foundation of organic content.

Here are the basic types of ads we will use:

1. Magnet Ads

A "magnet ad" is a simple profile visit ad (boosted Instagram Reel) targeted towards a broad, cold audience who does not know you are, yet.

This puts your content in front of more people than you would be able to organically, and invites them "enter your ecosystem" (by visiting your profile, commenting on your Reel to receive a lead magnet, or following you…) if your content resonates with them.

The best way to do this is by selecting your best performing reels as your ads (Ideally content that speaks directly to your ideal audience, provides value, and has a call to action at the end.)

By posting organic content daily, you'll discover which of your posts have proven themselves to perform better than others organically.

Since these posts have already proven themselves to perform well, you'll simply be amplifying their reach, by boosting them as ads.

Another benefit is that they don't look like ads to your audience, but rather as authentic, organic content. "Just another reel".

Your boosted posts are the fuel on the fire for your organic engine!

2. Retargeting Ads

Retargeting ads allow you to put your content in front of a warm audience, reliably, without relying on the algorithm.

They let you show your content to those who visited your profile, but haven't yet followed you…

Or, to show your content to your existing followers and nurture them on an ongoing basis, creating an omni-present effect with your brand.

The winning combo of posting consistent organic content and investing in strategic Instagram ads, results in plenty of strangers entering your Ecosystem and turning into followers on a daily basis.

Which leads us to…

3. Conversion

Now that your organic content and ads are bringing a high volume of strangers to your Instagram (or short-form channel) profile, and turning them into followers

It's time to convert them into leads.

The purpose of your Conversion System is to turn your followers into leads.

Conversion System of Multi-Touch Ecosystem™

Definition:

  • Leads are people that have given you their email in exchange for free (or paid) value.

Building your email list (your community) let's you communicate with your leads through a closed channel, to provide them with more value and nurture them over time.

This phase ascends your audience from… A "Rented Audience" to an "Owned Audience"

How do we convert followers into leads?

Lead Magnet Offers

We create valuable lead magnets.

Free resources that help our ideal future clients get closer to their dream outcome, like…

  • Video trainings / Masterclasses

  • Access to a free community and course

  • Workshops/webinars

  • Notion templates, worksheets, tools and resources

  • PDFs, eBooks and guides

  • Email newsletter with regular insights

Offering access to valuable lead magnets in your content and ads provides your audience and followers with plenty of opportunities to raise their hand 🙋 and let you know they are interested.

But…

We only provide them with the resources in exchange for their email address!

  • Those who have joined our email list are considered a part of our community.

Building our email list (community) allows us to:

  • Communicate with our leads automatically over time through our email sequences (more on this in the Nurture System step), but also…

  • Automatically qualify our leads by making sure that we're only providing our resources to a community who are serious enough to at least provide their email address at this stage and are willing to keep learning more about you and your offer.

The Conversion Process:

Here's how we convert followers into leads from our short-form content, on autopilot:

Conversion System Components

As soon as a follower has been converted to a lead and becomes a part of your community… The Nurture System kicks in!

4. Nurture System

The purpose of your Nurture system is to turn your leads into clients.

Nurture System of Multi-Touch Ecosystem™

The 7-11-4 Rule

A research study by Google found that for someone to build enough trust before buying from you online, they needed to on average:

  • Spend 7 hours consuming content about your brand.

  • Experience 11 touch points with your brand

  • Across 4 separate locations

The Multi-Touch Ecosystem™ is designed to make this inevitable over time.

Your Nurture System does much of the heavy lifting for you by utilizing your content and sales assets to let your audience spend more time with you, and automatically…

  • building trust with your community members

  • shifting their beliefs, perspectives and paradigms over time

  • further "indoctrinating" them into your cult 😉 

    • (building trust with those who align your values, interests, etc!)

The Nurture phase is a continuum, and every future client will need a different amount of time and exposure to your materials before being ready to take action.

Every one of your leads will be at a different stage in their journey when they first find you, enter your ecosystem and start consuming your content.

All you need to do is be there when they are ready to take the next step, go all in and make a change in their life by taking you up on your offer.

So, how do we "nurture" our audience? We create…

Nurture Assets

Our "nurture assets" are the resources we create, to make it easy for our leads to spend more time with us across multiple touch points and locations over time.

This ascends your audience from…
 "Owned Audience" to "Nurtured Audience"

Here's a summary of the assets you can build to create a powerful automated Nurture System in your business, that makes it inevitable for your leads to cover the 7-11-4 rule requirements:

1. Email Marketing - Kit/Beehiiv/Mailchimp

  • Your automated email sequences let you stay in touch with your community (email list) on autopilot

  • Provide them with daily and weekly insights

  • Make them offers (free and paid) to give them an opportunity to work with you or go deeper by watching more content

2. Organic Long-Form Videos - YouTube Channel

  • A Video Sales Letter (VSL) - A "Training Masterclass" or long-form video that pre-sells leads on working with you.

  • Consistent weekly valuable long-form videos are recommended to build a powerful library of content, and make it easy for leads to binge-watch your channel and spend 7+ hours consuming your content.

3. Free Community and Resources - Whatsapp/Skool/Discord

  • Let's you qualify members to enter

  • Let's you send messages and communicate with the group (1-many) and individuals (1-1)

  • Let's you drop valuable posts, YouTube videos and resources into the community

  • Let's your community consume your valuable long-form course program videos within the platform, building trust and reciprocity.

4. Organic Short-form content and Retargeting ads - Instagram

  • Continually posting high quality short-form organic content and even running Instagram ads (as already discussed in the Attention section) means you'll continue showing up as an omni-present authority.

Most, if not all of your Content and Assets above should include calls to action, ensuring that your nurtured leads always have a clear and easy way to let you know they are ready to work with you!

Now, how do we turn our nurtured leads into paying clients? We use…

Sales Assets

Our "Sales assets" are the resources we create, to convert our nurtured leads into paying clients.

These ascend your audience from a…
"Nurtured Audience" to "Monetized Audience"

DM Conversation Framework

First of all, you'll need a simple, tried and tested framework for "what to say" in the DMs when your leads reach out about working with you.

You'll need to confirm that they're a good fit and want help solving their problem, and then drive them to one of the following Conversion Mechanisms:

Conversion Mechanism 1: Offer Document (Sales page)

Don't like sales calls? That's totally fine. I don't either.

I've done hundreds of them, and it's helped me learn valuable sales skills…

But I've made a decision to build a business that I love.

And that's why one of the Personal Parameters I put into place for my business is:

"No sales calls"

For that to work in a high-ticket coaching or consulting business, your content ecosystem and assets must be designed to pre-sell your prospects on working with you.

We rely on trust-based conversion, rather than high-pressure sales calls.

This means that when someone reaches out in the DMs, or via email, to let you know they're interested in working with you…

Instead of directing them towards booking a sales call, you can create a robust offer document (or sales page) that tells your nurtured leads exactly how they can work with you, what to expect and what the next steps are to get started, and you send it to them.

This allows you to close deals right in the DMs.

Conversion Mechanism 2: Paid Discovery Or Strategy Calls

If you're not ready to close deals in the DMs with an offer document, you're finding that you don't have enough trust built with clients yet, or you just prefer speaking to potential clients before letting them onboard…

Then you'll need an effective framework for closing clients on video calls.

I recommend a Paid call close system ($49 to $250 per hour), where you initially have a 30 minute "Discovery Call" simply to qualify whether your prospect is a vibe fit and qualifies for your program, through asking a series of questions and providing some info to them, before scheduling call 2…

The "Strategy" call or sales call. Here you will walk your prospect through how everything works, what they can expect, the transformation they'll achieve, pricing, etc. before handling objections and closing the deal.

Once you've signed on new paying clients, your Multi-Touch Ecosystem™ starts over again with your Impact System (Service Delivery) turning those clients into case studies

Which FUELS your entire Content Ecosystem and provides more energy to every part of your flywheel.

Multi-Touch Ecosystem™ Recap:

  1. Turning strangers > followers (Attention System)

  2. Turning followers > leads (Conversion System)

  3. Turning leads > clients (Nurture System)

  4. Turning clients > case studies (Impact System)

In the growing Creator Economy, your personal brand and reputation is your most valuable asset long term.

And the best way to uphold your reputation, not to mention attract the type of people you actually would love to work with in the first place…

Is by building out your Multi-Touch Ecosystem™.

Because your content ecosystem is a flywheel, not a funnel.

It gains energy, instead of losing it.

Every case study and every new piece of content that you create fuels your flywheel and makes it stronger.

It works for you, saving your time, while making it easy for your perfect-fit future clients to spend more time with you…

It allows your leads come to YOU completely pre-sold, by providing them with everything they could possibly need to cover Google's 7-11-4 rule and giving them plenty of opportunities to take you up on your invitation to work with you when they're ready...

Instead of chasing them with cold outreach, or pressuring them onto a sales call to pitch your offer…

That's how I choose to run my business.

If that resonates with you…

You now have a choice…

The truth is… 99% of people who watch this video aren't going to take any action and implement this for their personal brand…

Which means they're going to stay right where they are.

But… If you're part of the 1% that is serious about growing an authentic personal brand and creator business that fuels a life of freedom, fun and fulfillment…

If you identify with the values we walked through in this video…

If you want to future-proof your income capabilities for the growing creator economy…

And you like the simplicity of the Multi-Touch Ecosystem™ methodology…

But… You're still asking yourself questions like:

  • How do I actually create a scalable high-ticket offer?

  • How do I set up email marketing and grow my email list?

  • How do I launch a community?

  • How do I create content that connects with my audience?

  • How do I shoot, light and edit my content to look unique and high quality?

  • How do I find my personal brand aesthetic?

  • How do I build an online presence that's authentic, but still positions me as an authority?

  • How do I create a long-form Video Sales Letter that pre-sells my audience?

  • How do I systemize my entire content creation process to avoid burnout and still post content consistently?

  • How do I prioritize all the different projects I have going on?

  • Which platform is best to grow my personal brand?

  • What software and platforms should I be using?

  • Who do I hire to help get me out of repetitive parts of the business?

Then, I'd like to invite you to join me as one of the founding members of my new growth mentorship:
 Nomad Circle™ (BETA)

What is it?

A 16 week growth mentorship and consulting experience for early adopters who want to work with me directly (1:1) to grow their one-person business.

This means you'll be a part of the founding case study group for this new BETA program, at a fraction of the cost of becoming a member of the upcoming group version of the accelerator program and Nomad Circle™ community.

What's the outcome?

Super simple.

To get you to your first, or next $20k/m revenue milestone in your one-person business.

By helping you 1:1 every step of the way as you build an authentic personal brand and one-person creator business, in 4 hours or less per day—without sacrificing your creativity or integrity.

It works in 3 phases:

#1 - Getting Clarity - Weeks 1-2

  • Your Mindset

    • Get out of your own way by gaining clarity who you are, who you're helping and what you're helping them with.

  • Your Impact system™ - To turn clients into case studies.

    • Dial in your offer and your infinitely scalable value delivery system… Letting your audience choose how they want to achieve your ONE BIG PROMISE, based on how much access they get to your time (Free DIY → Group DWY → Private(1:1) DWY).

#2 - Getting Attention - Weeks 3-16

  • Your Attention System™ - To turn strangers into followers.

    • Dial in your messaging, content creation process and personal brand aesthetic.

    • Create world class short-form content that establishes you as a relatable authority in your space.

    • Run simple ads to amplify your growth without relying on the algorithm.

#3 - Getting Conversions - Weeks 3-16

  • Your Conversion System™ - To turn your audience of followers into leads on autopilot.

    • Build desirable lead magnets.

    • Set up your email marketing and grow your email list (and community!)

    • Set up DM automations.

  • Your Nurture System™ - To turn your leads into paying clients

    • Build powerful long-form content and sales assets that build trust, pre-sell your audience, and convert leads into paying clients (who'll then go through your Impact System™ to produce more case studies and fuel your flywheel.)

Plus: Scale, Test and Refine - Weeks 17-52

I want to build long term relationships and a thriving community of creators and entrepreneurs to help all of my clients WIN.

As a founding member of the BETA Inner Circle™ Growth Accelerator you'll have access to all ongoing group coaching for the rest of the year and gain access to all new course materials, workshops, insights, and the growing Inner Circle™ Slack community and creator network itself, as it grows throughout the next 12 months.

Here's what you actually get:

  • A 16 week roadmap for building your custom Multi-Touch Ecosystem™ and growing your creator business to your first, or next $20k/m milestone.

  • Weekly 1:1 consulting calls with Juan (1:1 private coaching)

  • Direct 1:1 private chat access to Juan via your dedicated Slack channel for support and feedback on your progress, content and offer.

  • Access to our comprehensive Multi-Touch Ecosystem™ Growth Infrastructure Resource Library, hosted in Whop.

    • Packed with detailed "how-to" video trainings, scripts, templates, plug-and-play tools and playbooks for every step in the process.

    • Organized in gamified levels to keep you accountable and prevent overwhelm.

  • Access to our future group accelerator program upon launch:

    • Get in on the ground floor as a founding member of our private Nomad Circle™ community, with other ambitious Nomad Creator Members™ building their dream one-person businesses alongside you.

What's next?

I'm opening up only 10 seats as part of this BETA Case Study Group - at a fraction of the cost of the upcoming group program.

So, if you want to get in on the ground floor as I build this alongside you.

If you're ready to scale your personal brand and creator business to your first, or next $20k/m income milestone in the next 4-12 months with a focus on freedom, fun and fulfillment.

Based on EXACTLY what's been working for my current Done-With-You solopreneur/creator, just like Farkhana…

Farkhana making multiple sales in her first week

If you're someone who's self motivated and you don't need someone to hold your hand in order to achieve your goals…

If it’s time for you to FULLY step into the arena, and into your identity as a creator.

To immerse yourself in the process, and implement the new proven path to building your dream business online…

↓ ↓ ↓

Join waitlist for Nomad PRO and I'll send you the full details of how we can work together,

But, if you're not ready for that…

Follow along on Instagram & Youtube and jump into the Priority-PASS™ course community on Whop (if you haven't already) with upcoming course material, tools, templates and resources for implementing your Multi-Touch Ecosystem™ yourself below…

😎 Design Your Life ✈️

Reply

or to participate.